CVC-TN-JOHNSON CITY-JOHNSON CITY NEWS & NEIGHBOR-2012

1. Thank you for taking a couple of minutes to tell us how JOHNSON CITY NEWS & NEIGHBOR can understand & serve you better. All of your individual survey responses are completely confidential.

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Please enter your home address ZIP code.

2. Which of the following, if any, best describe how you read the publication?

3. Which of the following best describes your gender?

4. Which of the following best describes how often you read the the publication?

5. Which of the following best describes how often you visit the publication website?

6. Which of the following best describes how often you purchase products or services from ads seen in the publication?

7. How long do you usually keep the publication before discarding it?

8. Please select the category that best describes your age. (This question will help us with both editorial and advertising decisions)

9. What category best describes your combined annual household income for last year? (This question will help us with both editorial and advertising decisions)

10. What is the highest level of education you have obtained? (This question will help us with both editorial and advertising decisions.)

11. Please check the boxes below for any of the product or service categories in which you intend to make a purchase during the next twelve months?

12. How often do you read the classified advertisements in the publication?

13. Some advertisers use separate fliers or inserts to advertise specials and sales. How often do you read or look at inserts in the publication?

14. How often do you read the display (in-publication) advertisements in the publication?

15. Do you subscribe to a daily newspaper?

16. Do you read daily newspaper advertisements online?

17. Thank you for taking the time to complete the survey. To enter the drawing for a $100 gift certificate to The Peerless please enter your contact information below.