JOHNSON CITY NEWS & NEIGHBOR 2014 READERSHIP STUDY

Please take this survey only once.  Multiple entries will be eliminated from the drawing.

1. Thank you for taking a couple of minutes to tell us how JOHNSON CITY NEWS & NEIGHBOR can understand & serve you better. All of your individual survey responses are completely confidential.

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Please enter your home address ZIP code.
2. Which of the following best describes your gender?
3. Which of the following best describes how often you read the the publication?
4. Which of the following best describes how often you purchase products or services from ads seen in the publication?
5. How long do you usually keep the publication before discarding it?
6. Please select the category that best describes your age. (This question will help us with both editorial and advertising decisions)
7. What category best describes your combined annual household income for last year? (This question will help us with both editorial and advertising decisions)
8. What is the highest level of education you have obtained? (This question will help us with both editorial and advertising decisions.)
9. Please check the boxes below for any of the product or service categories in which you intend to make a purchase during the next twelve months?
10. Some advertisers use separate fliers or inserts to advertise specials and sales. How often do you read or look at inserts in the publication?
11. How often do you read the display (in-publication) advertisements in the publication?
12. Do you subscribe to a daily newspaper?
13. Do you read daily newspaper advertisements online?
14. If the News & Neighbor began publishing a second, mid-week edition with similar content and format to the Saturday edition, would you read both papers each week?
15. How many years have you read the News & Neighbor?
16. Thank you for taking the time to complete the survey. To enter the drawing for a $200 cash prize, please enter your contact information below.