SurveyMonkey +

Accelerate conversion by enriching your Marketo data with customer feedback.

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Profile and qualify leads faster

Collect prospect and customer feedback inside your Marketo database. Use this data to develop customer personas, score leads, and prioritize them for sales.

See your survey feedback in context with your prospect and customer data
Use advanced surveys and logic to collect  more and better data
Score leads using survey feedback and track their lead source

Personalize lead nurture

Ask prospects and customers about their job function, decision-making process, areas of interest, and how they prefer to consume content.

Trigger Smart Campaigns based on survey responses
Segment prospects and build Smart Lists using survey feedback
Drive conversion, adoption, and usage with customized follow-up from sales and support

Increase renewals and referrals

Use follow-up surveys to identify upsell opportunities, engage customers, and encourage loyalty.

Learn why customers purchased to improve your sales and marketing efforts
Automate Net Promoter Score® and satisfaction surveys to monitor loyalty
Ask your promoters for referrals

Automate Marketo surveys at crucial customer touchpoints

Identify opportunities to take action, transforming prospects into lifelong customers.

How SurveyMonkey’s Marketo integration works


Choose an existing SurveyMonkey survey and map questions to Marketo activity logs or fields


See real-time feedback automatically update within your Marketo database, and use this data to create Smart Lists and reports


Automatically score leads and trigger Smart Campaigns based on survey responses

Get in touch

Learn more about how you can improve your Marketo program with survey feedback.
Request a Demo