2025 Insight On Business Reader Survey

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* 1. Which of the following, if any, best describes how you read the publication or view other media from Insight? (Check all that apply.)

I read Insight in print

I read Insight digital edition

I read Insight on Manufacturing digital or print

I read Insight Specialty Publications digital or print

I subscribe to Insight newsletters

I visit the Insight website for latest news and articles

I attend Insight events (Manufacturing First, InDevelopment, 40 Under 40)

I follow on social media

I listen to the podcast

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* 2. Which sections of Insight do you read/review?

	Always	Often	Sometimes	Rarely	Never
Cover Story (Business/Organization Profile)	Cover Story (Business/Organization Profile) Always	Cover Story (Business/Organization Profile) Often	Cover Story (Business/Organization Profile) Sometimes	Cover Story (Business/Organization Profile) Rarely	Cover Story (Business/Organization Profile) Never
Q&A with local leaders (Personalities)	Q&A with local leaders (Personalities) Always	Q&A with local leaders (Personalities) Often	Q&A with local leaders (Personalities) Sometimes	Q&A with local leaders (Personalities) Rarely	Q&A with local leaders (Personalities) Never
Industry Focus articles	Industry Focus articles Always	Industry Focus articles Often	Industry Focus articles Sometimes	Industry Focus articles Rarely	Industry Focus articles Never
County-specific news brief listings (Regional Roundup)	County-specific news brief listings (Regional Roundup) Always	County-specific news brief listings (Regional Roundup) Often	County-specific news brief listings (Regional Roundup) Sometimes	County-specific news brief listings (Regional Roundup) Rarely	County-specific news brief listings (Regional Roundup) Never
Spotlight on locally made products (Home Made)	Spotlight on locally made products (Home Made) Always	Spotlight on locally made products (Home Made) Often	Spotlight on locally made products (Home Made) Sometimes	Spotlight on locally made products (Home Made) Rarely	Spotlight on locally made products (Home Made) Never
Small Business Feature	Small Business Feature Always	Small Business Feature Often	Small Business Feature Sometimes	Small Business Feature Rarely	Small Business Feature Never
People on the Move	People on the Move Always	People on the Move Often	People on the Move Sometimes	People on the Move Rarely	People on the Move Never
Business Updates (Development, Awards, Etc)	Business Updates (Development, Awards, Etc) Always	Business Updates (Development, Awards, Etc) Often	Business Updates (Development, Awards, Etc) Sometimes	Business Updates (Development, Awards, Etc) Rarely	Business Updates (Development, Awards, Etc) Never
Local leadership insight articles	Local leadership insight articles Always	Local leadership insight articles Often	Local leadership insight articles Sometimes	Local leadership insight articles Rarely	Local leadership insight articles Never
Industry or Local Statistics (By the #s)	Industry or Local Statistics (By the #s) Always	Industry or Local Statistics (By the #s) Often	Industry or Local Statistics (By the #s) Sometimes	Industry or Local Statistics (By the #s) Rarely	Industry or Local Statistics (By the #s) Never
Latest News Newsletters	Latest News Newsletters Always	Latest News Newsletters Often	Latest News Newsletters Sometimes	Latest News Newsletters Rarely	Latest News Newsletters Never

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* 3. Please rate the following Insight magazine topics on your level of interest.

	Very Interested	Somewhat Interested	Not Interested
Financial Services	Financial Services Very Interested	Financial Services Somewhat Interested	Financial Services Not Interested
Insurance	Insurance Very Interested	Insurance Somewhat Interested	Insurance Not Interested
Legal Advice	Legal Advice Very Interested	Legal Advice Somewhat Interested	Legal Advice Not Interested
Professional Development / Leadership	Professional Development / Leadership Very Interested	Professional Development / Leadership Somewhat Interested	Professional Development / Leadership Not Interested
Human Resources	Human Resources Very Interested	Human Resources Somewhat Interested	Human Resources Not Interested
Construction	Construction Very Interested	Construction Somewhat Interested	Construction Not Interested
Real Estate	Real Estate Very Interested	Real Estate Somewhat Interested	Real Estate Not Interested
Economic Development	Economic Development Very Interested	Economic Development Somewhat Interested	Economic Development Not Interested
Technology (General)	Technology (General) Very Interested	Technology (General) Somewhat Interested	Technology (General) Not Interested
Industry 4.0 (Automation, AI, Blockchain, Etc)	Industry 4.0 (Automation, AI, Blockchain, Etc) Very Interested	Industry 4.0 (Automation, AI, Blockchain, Etc) Somewhat Interested	Industry 4.0 (Automation, AI, Blockchain, Etc) Not Interested
Broadband access	Broadband access Very Interested	Broadband access Somewhat Interested	Broadband access Not Interested
Health Care Industry	Health Care Industry Very Interested	Health Care Industry Somewhat Interested	Health Care Industry Not Interested
Education (Higher)	Education (Higher) Very Interested	Education (Higher) Somewhat Interested	Education (Higher) Not Interested
Education (K-12)	Education (K-12) Very Interested	Education (K-12) Somewhat Interested	Education (K-12) Not Interested
Marketing / Strategic Growth	Marketing / Strategic Growth Very Interested	Marketing / Strategic Growth Somewhat Interested	Marketing / Strategic Growth Not Interested
Child care access	Child care access Very Interested	Child care access Somewhat Interested	Child care access Not Interested
Government	Government Very Interested	Government Somewhat Interested	Government Not Interested
History & Wisconsin Heritage	History & Wisconsin Heritage Very Interested	History & Wisconsin Heritage Somewhat Interested	History & Wisconsin Heritage Not Interested
Manufacturing	Manufacturing Very Interested	Manufacturing Somewhat Interested	Manufacturing Not Interested
Mergers & Acquisitions, Succession Planning	Mergers & Acquisitions, Succession Planning Very Interested	Mergers & Acquisitions, Succession Planning Somewhat Interested	Mergers & Acquisitions, Succession Planning Not Interested
Networking / People in Leadership	Networking / People in Leadership Very Interested	Networking / People in Leadership Somewhat Interested	Networking / People in Leadership Not Interested
Philanthropy	Philanthropy Very Interested	Philanthropy Somewhat Interested	Philanthropy Not Interested
Sustainability/Environment	Sustainability/Environment Very Interested	Sustainability/Environment Somewhat Interested	Sustainability/Environment Not Interested
Talent	Talent Very Interested	Talent Somewhat Interested	Talent Not Interested
Tourism/Hospitality	Tourism/Hospitality Very Interested	Tourism/Hospitality Somewhat Interested	Tourism/Hospitality Not Interested
Trade/International Affairs	Trade/International Affairs Very Interested	Trade/International Affairs Somewhat Interested	Trade/International Affairs Not Interested
Wellness/Personal Health	Wellness/Personal Health Very Interested	Wellness/Personal Health Somewhat Interested	Wellness/Personal Health Not Interested

Other topics you’d like to see covered more in Insight:

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* 4. How do you respond to ads seen in Insight publications and digital? (Check all that apply.)

Call the advertiser for more information

Go to the advertiser's store or business

Visit the advertiser’s website

Visit the advertiser’s social media

Internet search the advertiser’s business

Email the advertiser for more information

Make a purchase (products, tickets, quotes) from the advertiser

Other (please specify)

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* 5. The articles I most appreciate in Insight are: (Check all that apply.)

Long, in-depth features (3+ pages)

Short features (1-2 pages)

Blurbs (1/2 page or shorter)

Latest news articles online / newsletters

No opinion/preference

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* 6. Which of the following best describes how you read Insight and/or Insight on Manufacturing?

I read the print copy cover to cover and even share it with others.

I read the print copy cover to cover.

I skim the print copy and share it with others.

I skim the print copy.

I read the entire issue online.

I read articles of interest online.

I rarely read Insight in print or digital format.

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* 7. What forms of advertising make the most sense for your company? (Check all that apply.)

Print (C-Suite Audience)

Print (Industry specific)

Newsletters (with digital links)

Website Ads

Social Media

Other (please specify)

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* 8. In what ways might Insight help you meet your brand building advertising goals in the year ahead?

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* 9. Please check the boxes below for any of the product or service categories in which you, your family, or your business intend to make a purchase during the next twelve months.

Financial Services (Banking, Retirement, Investing)

Attorney / Legal

Accounting / Tax Services

Insurance

HR Professional Services / Leadership Consulting

Real Estate

Construction (Repairs, Building, Design)

Business / Office / Home Furnishings

Wisconsin Manufactured Goods

Technology and Communication Services / Items

Health and Wellness Services

Veterinarian / Animal Services

Dining & Entertainment

Vacations / Travel

Nonprofit donations / support / volunteer

Education Services / Professional Development

Plumbing / Electrical / Heating, ventilation, and air conditioning

Advertising, Marketing, Public Relations

Business Services (Maintenance, Landscaping, Cleaning)

Automobile / Recreational Vehicle / Accessories (tires, brakes & service)

Retail (Apparel, Jewelry, Art & Crafts Supplies)

Other (please specify)

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* 10. If you would like to receive emails or print copies of Insight please record your contact information below. Your information will not be shared and you may opt-out at any time.

Name:

Email Address:

Physical Address:

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* 11. Please take a moment to tell us your thoughts about how we are doing, what you like, don't like, or wish we would change. Write as much or little as you like.

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* 12. To enter the drawing for a $150 gift card please enter your contact information below.

Name:

Email Address:

Phone: