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Diversity Representation Research Project

Thank you for taking part in our anonymous survey – you’re playing a vital role in shining a light on the strengths and weaknesses of diverse representation in media. Your views will be reflected in a major report we’re producing that will launch in January.

REFLECT is the UK’s only not-for-profit influencer talent management agency specialising in the management of diverse and inclusive influencers.

We are a new generation agency: here to champion individuality, and proudly represent talent from all ethnicities, sexualities, religions, genders, neurodiversities, ages, body sizes, and any other kind of difference that makes us all unique.

Thank you for taking part in this anonymous survey. Your answers will help us build a snapshot of how media consumers see themselves represented in all types of media in the UK. This is your opportunity to be heard!

If you would like to find out more about REFLECT, please visit our website www.reflecttheagency.com or follow us on Instagram (@reflecttheagency), Twitter (@reflectagency) and LinkedIn (@reflect-the-agency).

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* 1. Do you feel you represent one of the following communities? Select all that apply

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* 2. Of the following media channels or mediums, please give each a score of 1 to 10 for the extent to which you feel it represents you. 10 being really representative, 0 being not representative at all.

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* 3. Which specific channels, programmes, magazines or films would you like to mention for their authenticity and groundbreaking approach to representation?

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* 4. When you see you or your community represented, do you feel you see an accurate reflection of your life? Or do you feel it’s a token gesture and a box-ticking exercise?

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* 5. Tell us why you feel this is the case

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* 6. Of the following media Social Media platforms, which do you believe offers the best representation?  Please rate all in order, with 1 being most represented

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* 7. Discuss the pros and cons of diverse representation on social media. Where can these platforms be a force for good and what are the risks?

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* 8. Generally speaking, in today’s world, we’d like you to know how you would rate representation in the media out of 10 (10 being excellent).

1 5 10
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i We adjusted the number you entered based on the slider’s scale.

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* 9. Could you give the same rating for representation 2 years ago?

1 5 10
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i We adjusted the number you entered based on the slider’s scale.

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* 10. Could you give the same rating for representation 5 years ago

1 5 10
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i We adjusted the number you entered based on the slider’s scale.

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* 11. If these numbers are different, how would you summarise the changes in media representation over the last five years, if any?

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* 12. If you look ahead to five years’ time, what is your level of optimism around representation in the media being significantly improved. (10 being extremely optimistic, 1 being extremely pessimistic.) 

1 5 10
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i We adjusted the number you entered based on the slider’s scale.

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* 13. Please explain your level of optimism or pessimism, and why you feel this way.

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* 14. Can you pinpoint a moment in time or specific media coverage which made you feel particularly negative about diverse representation in media?

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* 15. Can you pinpoint a moment in time or specific media coverage which made you feel particularly positive about diverse representation in media?

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* 16. What do you think needs to happen to improve the representation of you and your community in the media?

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