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* 1. Contact Info:

* 2. Gender:

* 3. Date of Birth (Ex. 08/25/1987)

* 4. What best describes your ethnicity?

* 5. Which of the following best describes your total annual household income:

* 6. Are you currently employed...?

* 7. Occupation - Industry & Title:

* 8. How much do you know about each of the following brands? Please use a 10-point scale where 1 means you don't know anything about what the brand is all about and 10 means you know a lot about it.

  1 2 3 4 5 6 7 8 9 10
PATAGONIA
NAUTICA
COLUMBIA
STONE ISLAND
EDDIE BAUER

* 9. Thinking about all of your apparel purchases over the past year, which of the following apparel brands have you purchased for yourself in the past 12 months? Did you buy apparel, footwear, or both? (Choose all that apply)

  Apparel Footwear
Abercrombie & Fitch
American Eagle
Banana Republic
Calvin Klein
Calvin Klein Jeans
Chaps
Claiborne/Liz Claiborne
DKNY
Dockers
Gap
Gant
Guess
Haggar
Hugo Boss
Izod
J. Crew
Kenneth Cole
Lacoste
Lauren by Ralph Lauren
Levi's
Nautica
Nautica Jeans Co
Old Navy
Perry Ellis
Polo/Ralph Lauren
Polo Denim & Supply Co.
RLX
Sean John
Tommy Bahama
Tommy Hilfiger
Van Heusen
Atlantis
Billabong
Cabela's
Camet
Columbia Sportswear
Eddie Bauer
EMS
Filson
Gill
Helly Hansen
Henry Lloyd
Kokotat
Lands End
L.L. Bean
Maui Jim
Musto
North Sails
The North Face
Patagonia
Quicksilver
Reef
REI
SLAM
Speedo
Sperry
Stone Island
Timberland
Vans
West Marine
Zhik

* 10. Thinking about the past six months, how much would you say you have spent on clothing (not including footwear) from the brands you just mentioned buying?

* 12. Why do you participate in these type of activities in general? Using a scale of 1 to 5, where 1 MEANS THAT PUSHING YOUR LIMITS, THE THRILL AND/OR COMPETITION INVOLVED PLAY A MUCH LARGER ROLE and 5 MEANS THAT RELAXATION AND/OR EVERYDAY FITNESS PLAY A MUCH LARGER ROLE, please tell me which number 1 to 5 best represents why you participate in these types of activities.

* 13. How big a role these activities as a whole play when it comes to defining who you are and what you are all about?

* 14. Think about what's most important to you when making apparel purchases that you would use when engaging in these activities as a whole. Which of these factors plays a greater role in influencing your purchases - performance or technical benefits, vs. style or comfort?

* 15. From the list bellow please answer if you have purchased apparel (not including footwear), for your own personal use, made by that brand...?

  Past year Not Past year But in Past 5 years More than 5 years ago Never
Patagonia
Nautica
Columbia
Stone Island
Eddie Bauer

* 16. Roughly how many pieces of apparel(excluding footwear) - in total - do you currently have in your closet from:

  0 1-2 3+
Patagonia
Nautica
Columbia
Stone Island
Eddie Bauer

* 17. Which of the following best describes how often you wear any of the clothing that you own from that brand? Do you wear it... never, rarely, occasionally, frequently or all the time?

  Never Rarely occasionally Frequently All The Time
Patagonia
Nautica
Columbia
Stone Island
Eddie Bauer

* 18. How likely are you to buy footwear or apparel made by each of the following brands the NEXT 12 MONTHS using the following scale?

  Not at All Likely Not Likely Somewhat Likely Very Likely Extreme Likely
Patagonia
Nautica
Columbia
Stone Island
Eddie Bauer

* 19. Where did you hear about this study?

* 20. If you were referred, who referred you?

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