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* 1. Contact Info:

* 2. Gender:

* 3. Date of Birth (Ex. 08/25/1987)

* 4. Industry & Title:

* 5. What best describes your marital status?

* 6. Which of the following best describes your current employment status?

* 7. Which of the following best describes the highest level of education that you have received?

* 8. What best describes your annual household income?

* 9. What best describes your ethnicity?

* 10. How many magazines do you either subscribe to or buy on a regular basis - once every 2-3 months?

* 11. How interested are you in reading about the following topics in PRINT magazines?

  Very Interested Quite Interested Average interest Not very interested Disinterested
Home & Decorating
Foods & entertaining
Crafts & DIY projects
Outdoor living
Antiques & collectables

* 12. How familiar are you with the following magazines?

  Very familiar Somewhat familiar Not very familiar Not at all familiar
Southern Living
Country Living
Martha Stewart
Real Simple
Traditional Home
Better Homes & Gardens

* 13. Do you have a PRINT subscription to any of the following magazines (print means a physical magazine via mail, not online).

  a.I currently have a subscription b.I had a subscription within the past 2 years, but currently do NOT c.I had a subscription more than 2 years ago, but currently do NOT d.I've never had a subscription
Southern Living
Country Living
Martha Stewart
Real Simple
Traditional Home
Better Homes & Gardens

* 14. How often do you purchase the following magazines at the grocery store, drug store or newsstand?

  a.Purchase Frequently(more than 6 times in the past year) b.Purchase Occasionally(2-6 times in the past year) c.Used to purchase, but have not done so in last 2 years d.Used to purchase, but have not done so in over 2 years e.Have NEVER purchased
Southern Living
Country Living
Martha Stewart
Real Simple
Traditional Home
Better Homes & Gardens

* 15. What is your opinion of these magazines?

  Excellent Good Average Poor Don't know
Southern Living
Country Living
Martha Stewart
Real Simple
Traditional Home
Better Homes & Gardens

* 16. Do you own and use a computer at home?

* 17. Do you currently have a webcam that is connected to your computer or can easily be connected to your computer that you have used in the past 3 months to record a video or speak with someone live?

* 18. Thinking about your computer and webcam usage would you say you are a...?

* 19. Which of the following actions are you confident doing on your PC?

* 20. What type of mobile phone do you currently own? (Make/Model)

* 21. Where did you hear about this study?

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