Aesthetic Medical Industry Market Survey 2019

The Aesthetic Business Institute is launching it's annual Aesthetic Medical Industry Market Survey. Complete the survey below to provide insights that will contribute to the highest level of business intelligence in the aesthetic medical industry and for a $500 gift card opportunity.* (*3 available)

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* 1. Your Details:

City

State

Country

Zip

Email address (for gift card opportunity)

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* 2. Your Role:

Aesthetician

Practice Manager

Business Owner

Other (please specify)

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* 3. What is your practice specialty?

Medical Spa

Dermatology

Plastic Surgery

Cosmetic Surgery

Internal Medicine

Family Practice

OB/GYN

Other (please specify)

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* 4. How many years has your practice been offering aesthetic medical treatments?

Less than 1 year

1-3 years

3-5 years

5-10 years

10+ years

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* 5. What is your practice's approximate MONTHLY gross revenue?

Less than $10k

Up to $25k

Up to $50k

Up to $100k

Up to $250k

Up to $500k

More than $500k

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* 6. What is your estimated monthly patient volume?

0-50

51-100

101-200

201-350

More than 350

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* 7. Which strategy generates more revenue / sales for your practice?

Marketing to existing patients

Marketing to new patients

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* 8. On average, how much does a new patient spend on their 1st treatment with you?

Up to $500

Up to $1,000

Up to $2,000

Up to $5,000

More than $5,000

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* 9. What is the approximate makeup of your patient population using the Fitzpatrick Scale?

% of Skin Type 1

% of Skin Type 2

% of Skin Type 3

% of Skin Type 4

% of Skin Type 5

% of Skin Type 6

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* 10. What percentage of your practice's revenue is spent on marketing and advertising per month?

Less than 5%

5-10%

11-15%

16-20%

21-25%

26-30%

Greater than 30%

Other or Unsure (please specify)

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* 11. Select ANY of the following methods that are used for marketing your practice:

Print Ads

Radio

TV Commericals

Local TV appearances

Search Engine Marketing (Google Ads/PPC/SEO)

Social Media

Loyalty / Rewards Programs

Referral Programs

Events

Other (please specify)

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* 12. Which of the following social media methods are you actively using to communicate to your patients?

Facebook

Facebook Live

Twitter

Instragram

Instragram Stories

Snapchat

YouTube

Other (please specify)

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* 13. Based upon your response above, how effective are these communication methods at driving revenue to your practice.

	Revenue Producing	Neural / Undefined but Still Worth the Activity	No Apparent Revenue Impact on my Business	N/A
Facebook	Facebook Revenue Producing	Facebook Neural / Undefined but Still Worth the Activity	Facebook No Apparent Revenue Impact on my Business	Facebook N/A
Facebook Live	Facebook Live Revenue Producing	Facebook Live Neural / Undefined but Still Worth the Activity	Facebook Live No Apparent Revenue Impact on my Business	Facebook Live N/A
Twitter	Twitter Revenue Producing	Twitter Neural / Undefined but Still Worth the Activity	Twitter No Apparent Revenue Impact on my Business	Twitter N/A
Instragram	Instragram Revenue Producing	Instragram Neural / Undefined but Still Worth the Activity	Instragram No Apparent Revenue Impact on my Business	Instragram N/A
Instragram Stories	Instragram Stories Revenue Producing	Instragram Stories Neural / Undefined but Still Worth the Activity	Instragram Stories No Apparent Revenue Impact on my Business	Instragram Stories N/A
Snapchat	Snapchat Revenue Producing	Snapchat Neural / Undefined but Still Worth the Activity	Snapchat No Apparent Revenue Impact on my Business	Snapchat N/A
LinkedIn	LinkedIn Revenue Producing	LinkedIn Neural / Undefined but Still Worth the Activity	LinkedIn No Apparent Revenue Impact on my Business	LinkedIn N/A
YouTube	YouTube Revenue Producing	YouTube Neural / Undefined but Still Worth the Activity	YouTube No Apparent Revenue Impact on my Business	YouTube N/A

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* 14. Select the TOP 3 treatments/services that patients most frequently requested at your practice within the past year.

Botox / Fillers / Similar Injections

PRP

Laser/Light Hair Removal Treatments

Intense Pulsed Light (IPL) Treatments

Laser Skin Revitalization / Resurfacing Treatments

Microneedling Radio Frequency Treatments

Radio Frequency Body Contouring Treatments

Non-Invasive Body Contouring

Cryolipolysis Body Contouring

Muscle Building / Toning Treatments

Laser Lipo Body Contouring Treatments

Ultrasound Skin Tightening Treatments

Laser Tattoo Removal

Cellulite Treatments

Women’s Vaginal Health Treatments

Bioidentical Hormone Replacement Therapy

Hair Restoration

Thread Lifts

Liposuction

Breast Augmentation / Reduction

Rhinoplasty

Labiaplasty

Facelift

Other (please specify)

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* 15. Out of all the treatment/services frequently requested in the past year, were there any treatments/services that you did not yet offer? If yes, which?

Yes

Treatment/services requested that we do not offer:

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* 16. Based upon frequent patient requests / patient demand, did you purchase any new technologies in the past year? If yes, which technologies?

Yes

Technologies we purchased based on patient demand:

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* 17. Which of the following treatments would you AGREE add revenue generation opportunities to your practice? (Select all that apply.)

Botox / Fillers / Similar Injections

PRP

Laser/Light Hair Removal Treatments

Intense Pulsed Light (IPL) Treatments

Laser Skin Revitalization / Resurfacing Treatments

Microneedling Radio Frequency Treatments

Radio Frequency Body Contouring Treatments

Non-Invasive Body Contouring

Cryolipolysis Body Contouring

Muscle Building / Toning Treatments

Laser Lipo Body Contouring Treatments

Ultrasound Skin Tightening Treatments

Laser Tattoo Removal

Cellulite Treatments

Women’s Vaginal Health Treatments

Bioidentical Hormone Replacement Therapy

Hair Restoration

Thread Lifts

Liposuction

Breast Augmentation / Reduction

Rhinoplasty

Labiaplasty

Facelift

Other (please specify)

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* 18. On a five point scale, how would you describe the revenue generation of the following treatments/services at your practice. Use N/A for the treatments/services you do not offer.

	Little to No Revenue Generation At Our Practice	Fair Revenue Generation At Our Practice	Average Revenue Generation At Our Practice	Strong Revenue Generation At Our Practice	Among the Highest Revenue Generating Service(s) At Our Practice	N/A (We Do Not Offer At Our Practice)
Botox / Fillers / Similar Injections	Botox / Fillers / Similar Injections Little to No Revenue Generation At Our Practice	Botox / Fillers / Similar Injections Fair Revenue Generation At Our Practice	Botox / Fillers / Similar Injections Average Revenue Generation At Our Practice	Botox / Fillers / Similar Injections Strong Revenue Generation At Our Practice	Botox / Fillers / Similar Injections Among the Highest Revenue Generating Service(s) At Our Practice	Botox / Fillers / Similar Injections N/A (We Do Not Offer At Our Practice)
PRP	PRP Little to No Revenue Generation At Our Practice	PRP Fair Revenue Generation At Our Practice	PRP Average Revenue Generation At Our Practice	PRP Strong Revenue Generation At Our Practice	PRP Among the Highest Revenue Generating Service(s) At Our Practice	PRP N/A (We Do Not Offer At Our Practice)
Laser/Light Hair Removal Treatments	Laser/Light Hair Removal Treatments Little to No Revenue Generation At Our Practice	Laser/Light Hair Removal Treatments Fair Revenue Generation At Our Practice	Laser/Light Hair Removal Treatments Average Revenue Generation At Our Practice	Laser/Light Hair Removal Treatments Strong Revenue Generation At Our Practice	Laser/Light Hair Removal Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Laser/Light Hair Removal Treatments N/A (We Do Not Offer At Our Practice)
Intense Pulsed Light (IPL) Treatments	Intense Pulsed Light (IPL) Treatments Little to No Revenue Generation At Our Practice	Intense Pulsed Light (IPL) Treatments Fair Revenue Generation At Our Practice	Intense Pulsed Light (IPL) Treatments Average Revenue Generation At Our Practice	Intense Pulsed Light (IPL) Treatments Strong Revenue Generation At Our Practice	Intense Pulsed Light (IPL) Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Intense Pulsed Light (IPL) Treatments N/A (We Do Not Offer At Our Practice)
Laser Skin Revitalization / Resurfacing Treatments	Laser Skin Revitalization / Resurfacing Treatments Little to No Revenue Generation At Our Practice	Laser Skin Revitalization / Resurfacing Treatments Fair Revenue Generation At Our Practice	Laser Skin Revitalization / Resurfacing Treatments Average Revenue Generation At Our Practice	Laser Skin Revitalization / Resurfacing Treatments Strong Revenue Generation At Our Practice	Laser Skin Revitalization / Resurfacing Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Laser Skin Revitalization / Resurfacing Treatments N/A (We Do Not Offer At Our Practice)
Microneedling Radio Frequency Treatments	Microneedling Radio Frequency Treatments Little to No Revenue Generation At Our Practice	Microneedling Radio Frequency Treatments Fair Revenue Generation At Our Practice	Microneedling Radio Frequency Treatments Average Revenue Generation At Our Practice	Microneedling Radio Frequency Treatments Strong Revenue Generation At Our Practice	Microneedling Radio Frequency Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Microneedling Radio Frequency Treatments N/A (We Do Not Offer At Our Practice)
Radio Frequency Body Contouring Treatments	Radio Frequency Body Contouring Treatments Little to No Revenue Generation At Our Practice	Radio Frequency Body Contouring Treatments Fair Revenue Generation At Our Practice	Radio Frequency Body Contouring Treatments Average Revenue Generation At Our Practice	Radio Frequency Body Contouring Treatments Strong Revenue Generation At Our Practice	Radio Frequency Body Contouring Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Radio Frequency Body Contouring Treatments N/A (We Do Not Offer At Our Practice)
Non-Invasive Body Contouring	Non-Invasive Body Contouring Little to No Revenue Generation At Our Practice	Non-Invasive Body Contouring Fair Revenue Generation At Our Practice	Non-Invasive Body Contouring Average Revenue Generation At Our Practice	Non-Invasive Body Contouring Strong Revenue Generation At Our Practice	Non-Invasive Body Contouring Among the Highest Revenue Generating Service(s) At Our Practice	Non-Invasive Body Contouring N/A (We Do Not Offer At Our Practice)
Cryolipolysis Body Contouring	Cryolipolysis Body Contouring Little to No Revenue Generation At Our Practice	Cryolipolysis Body Contouring Fair Revenue Generation At Our Practice	Cryolipolysis Body Contouring Average Revenue Generation At Our Practice	Cryolipolysis Body Contouring Strong Revenue Generation At Our Practice	Cryolipolysis Body Contouring Among the Highest Revenue Generating Service(s) At Our Practice	Cryolipolysis Body Contouring N/A (We Do Not Offer At Our Practice)
Muscle Building / Toning Treatments	Muscle Building / Toning Treatments Little to No Revenue Generation At Our Practice	Muscle Building / Toning Treatments Fair Revenue Generation At Our Practice	Muscle Building / Toning Treatments Average Revenue Generation At Our Practice	Muscle Building / Toning Treatments Strong Revenue Generation At Our Practice	Muscle Building / Toning Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Muscle Building / Toning Treatments N/A (We Do Not Offer At Our Practice)
Laser Lipo Body Contouring Treatments	Laser Lipo Body Contouring Treatments Little to No Revenue Generation At Our Practice	Laser Lipo Body Contouring Treatments Fair Revenue Generation At Our Practice	Laser Lipo Body Contouring Treatments Average Revenue Generation At Our Practice	Laser Lipo Body Contouring Treatments Strong Revenue Generation At Our Practice	Laser Lipo Body Contouring Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Laser Lipo Body Contouring Treatments N/A (We Do Not Offer At Our Practice)
Ultrasound Skin Tightening Treatments	Ultrasound Skin Tightening Treatments Little to No Revenue Generation At Our Practice	Ultrasound Skin Tightening Treatments Fair Revenue Generation At Our Practice	Ultrasound Skin Tightening Treatments Average Revenue Generation At Our Practice	Ultrasound Skin Tightening Treatments Strong Revenue Generation At Our Practice	Ultrasound Skin Tightening Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Ultrasound Skin Tightening Treatments N/A (We Do Not Offer At Our Practice)
Laser Tattoo Removal	Laser Tattoo Removal Little to No Revenue Generation At Our Practice	Laser Tattoo Removal Fair Revenue Generation At Our Practice	Laser Tattoo Removal Average Revenue Generation At Our Practice	Laser Tattoo Removal Strong Revenue Generation At Our Practice	Laser Tattoo Removal Among the Highest Revenue Generating Service(s) At Our Practice	Laser Tattoo Removal N/A (We Do Not Offer At Our Practice)
Cellulite Treatments	Cellulite Treatments Little to No Revenue Generation At Our Practice	Cellulite Treatments Fair Revenue Generation At Our Practice	Cellulite Treatments Average Revenue Generation At Our Practice	Cellulite Treatments Strong Revenue Generation At Our Practice	Cellulite Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Cellulite Treatments N/A (We Do Not Offer At Our Practice)
Women’s Vaginal Health Treatments	Women’s Vaginal Health Treatments Little to No Revenue Generation At Our Practice	Women’s Vaginal Health Treatments Fair Revenue Generation At Our Practice	Women’s Vaginal Health Treatments Average Revenue Generation At Our Practice	Women’s Vaginal Health Treatments Strong Revenue Generation At Our Practice	Women’s Vaginal Health Treatments Among the Highest Revenue Generating Service(s) At Our Practice	Women’s Vaginal Health Treatments N/A (We Do Not Offer At Our Practice)
Bioidentical Hormone Replacement Therapy	Bioidentical Hormone Replacement Therapy Little to No Revenue Generation At Our Practice	Bioidentical Hormone Replacement Therapy Fair Revenue Generation At Our Practice	Bioidentical Hormone Replacement Therapy Average Revenue Generation At Our Practice	Bioidentical Hormone Replacement Therapy Strong Revenue Generation At Our Practice	Bioidentical Hormone Replacement Therapy Among the Highest Revenue Generating Service(s) At Our Practice	Bioidentical Hormone Replacement Therapy N/A (We Do Not Offer At Our Practice)
Hair Restoration	Hair Restoration Little to No Revenue Generation At Our Practice	Hair Restoration Fair Revenue Generation At Our Practice	Hair Restoration Average Revenue Generation At Our Practice	Hair Restoration Strong Revenue Generation At Our Practice	Hair Restoration Among the Highest Revenue Generating Service(s) At Our Practice	Hair Restoration N/A (We Do Not Offer At Our Practice)
Thread Lifts	Thread Lifts Little to No Revenue Generation At Our Practice	Thread Lifts Fair Revenue Generation At Our Practice	Thread Lifts Average Revenue Generation At Our Practice	Thread Lifts Strong Revenue Generation At Our Practice	Thread Lifts Among the Highest Revenue Generating Service(s) At Our Practice	Thread Lifts N/A (We Do Not Offer At Our Practice)
Liposuction	Liposuction Little to No Revenue Generation At Our Practice	Liposuction Fair Revenue Generation At Our Practice	Liposuction Average Revenue Generation At Our Practice	Liposuction Strong Revenue Generation At Our Practice	Liposuction Among the Highest Revenue Generating Service(s) At Our Practice	Liposuction N/A (We Do Not Offer At Our Practice)
Breast Augmentation / Reduction	Breast Augmentation / Reduction Little to No Revenue Generation At Our Practice	Breast Augmentation / Reduction Fair Revenue Generation At Our Practice	Breast Augmentation / Reduction Average Revenue Generation At Our Practice	Breast Augmentation / Reduction Strong Revenue Generation At Our Practice	Breast Augmentation / Reduction Among the Highest Revenue Generating Service(s) At Our Practice	Breast Augmentation / Reduction N/A (We Do Not Offer At Our Practice)
Rhinoplasty	Rhinoplasty Little to No Revenue Generation At Our Practice	Rhinoplasty Fair Revenue Generation At Our Practice	Rhinoplasty Average Revenue Generation At Our Practice	Rhinoplasty Strong Revenue Generation At Our Practice	Rhinoplasty Among the Highest Revenue Generating Service(s) At Our Practice	Rhinoplasty N/A (We Do Not Offer At Our Practice)
Labiaplasty	Labiaplasty Little to No Revenue Generation At Our Practice	Labiaplasty Fair Revenue Generation At Our Practice	Labiaplasty Average Revenue Generation At Our Practice	Labiaplasty Strong Revenue Generation At Our Practice	Labiaplasty Among the Highest Revenue Generating Service(s) At Our Practice	Labiaplasty N/A (We Do Not Offer At Our Practice)
Facelift	Facelift Little to No Revenue Generation At Our Practice	Facelift Fair Revenue Generation At Our Practice	Facelift Average Revenue Generation At Our Practice	Facelift Strong Revenue Generation At Our Practice	Facelift Among the Highest Revenue Generating Service(s) At Our Practice	Facelift N/A (We Do Not Offer At Our Practice)

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* 19. What are the biggest hurdles you currently face in growing your business?

Financial Situation/Cash flow

Selecting/buying new technology

Staffing

Margins/Pricing competition from competitors

Marketing

Finding products that are relevant, on trend, and engages my target market

I currently am not experiencing any hurdles in growing my business

Other (please specify)

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* 20. List the technologies (manufacturer and model) that you currently use in your practice:

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* 21. Which best describes the state of your technology offerings at your practice:

We have EXACTLY the right technologies (IPLs, lasers, RF, Ultrasound, Cryolipolysis, etc) in our clinic and would NOT change.

We have SOME of the right technologies (IPLs, lasers, RF, Ultrasound, Cryolipolysis, etc) in our clinic and would consider making changes.

We have LIMITED technologies (IPLs, lasers, RF, Ultrasound, Cryolipolysis, etc) in our clinic and we are considering adding more offerings.

We have LIMITED technologies (IPLs, lasers, RF, Ultrasound, Cryolipolysis, etc) in our clinic and we are content with our offerings.

We have LITTLE TO NO technologies (IPLs, lasers, RF, Ultrasound, Cryolipolysis, etc) in our clinic and we will not be adding any offerings.

Other (please specify)

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* 22. Which technology manufacturers/distributors WOULD you recommend (select all that apply)?

Aerolase

Allergan/Zeltiq

Alma

BTL

Candela

Cartessa

Cynosure, a Hologic Company

Cutera

InMode

Lutronic

Lumenis

Merz/Ultherapy

MiraDry

Sciton

Solta

Thermi

Venus Concept

Viveve

Based upon your selections, why would you recommend?

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* 23. Which technology manufacturers/distributors would you NOT recommend (select all that apply)?

Aerolase

Allergan/Zeltiq

Alma

BTL

Candela

Cartessa

Cynosure, a Hologic Company

Cutera

InMode

Lutronic

Lumenis

Merz/Ultherapy

MiraDry

Sciton

Solta

Thermi

Venus Concept

Viveve

Based upon your selections, why would you NOT recommend?

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* 24. Rate the following manufacturers/distributors for CUSTOMER SERVICE AND CUSTOMER SUPPORT:

	Poor (1 star)	Fair (2 stars)	Great (3 stars)	Excellent (4 stars)	Above and Beyond (5 stars)	N/A (Unknown)
Aerolase	Aerolase Poor (1 star)	Aerolase Fair (2 stars)	Aerolase Great (3 stars)	Aerolase Excellent (4 stars)	Aerolase Above and Beyond (5 stars)	Aerolase N/A (Unknown)
Allergan/Zeltiq	Allergan/Zeltiq Poor (1 star)	Allergan/Zeltiq Fair (2 stars)	Allergan/Zeltiq Great (3 stars)	Allergan/Zeltiq Excellent (4 stars)	Allergan/Zeltiq Above and Beyond (5 stars)	Allergan/Zeltiq N/A (Unknown)
Alma	Alma Poor (1 star)	Alma Fair (2 stars)	Alma Great (3 stars)	Alma Excellent (4 stars)	Alma Above and Beyond (5 stars)	Alma N/A (Unknown)
BTL	BTL Poor (1 star)	BTL Fair (2 stars)	BTL Great (3 stars)	BTL Excellent (4 stars)	BTL Above and Beyond (5 stars)	BTL N/A (Unknown)
Candela	Candela Poor (1 star)	Candela Fair (2 stars)	Candela Great (3 stars)	Candela Excellent (4 stars)	Candela Above and Beyond (5 stars)	Candela N/A (Unknown)
Cartessa	Cartessa Poor (1 star)	Cartessa Fair (2 stars)	Cartessa Great (3 stars)	Cartessa Excellent (4 stars)	Cartessa Above and Beyond (5 stars)	Cartessa N/A (Unknown)
Cynosure, a Hologic Company	Cynosure, a Hologic Company Poor (1 star)	Cynosure, a Hologic Company Fair (2 stars)	Cynosure, a Hologic Company Great (3 stars)	Cynosure, a Hologic Company Excellent (4 stars)	Cynosure, a Hologic Company Above and Beyond (5 stars)	Cynosure, a Hologic Company N/A (Unknown)
Cutera	Cutera Poor (1 star)	Cutera Fair (2 stars)	Cutera Great (3 stars)	Cutera Excellent (4 stars)	Cutera Above and Beyond (5 stars)	Cutera N/A (Unknown)
InMode	InMode Poor (1 star)	InMode Fair (2 stars)	InMode Great (3 stars)	InMode Excellent (4 stars)	InMode Above and Beyond (5 stars)	InMode N/A (Unknown)
Lutronic	Lutronic Poor (1 star)	Lutronic Fair (2 stars)	Lutronic Great (3 stars)	Lutronic Excellent (4 stars)	Lutronic Above and Beyond (5 stars)	Lutronic N/A (Unknown)
Lumenis	Lumenis Poor (1 star)	Lumenis Fair (2 stars)	Lumenis Great (3 stars)	Lumenis Excellent (4 stars)	Lumenis Above and Beyond (5 stars)	Lumenis N/A (Unknown)
Merz/Ultherapy	Merz/Ultherapy Poor (1 star)	Merz/Ultherapy Fair (2 stars)	Merz/Ultherapy Great (3 stars)	Merz/Ultherapy Excellent (4 stars)	Merz/Ultherapy Above and Beyond (5 stars)	Merz/Ultherapy N/A (Unknown)
MiraDry	MiraDry Poor (1 star)	MiraDry Fair (2 stars)	MiraDry Great (3 stars)	MiraDry Excellent (4 stars)	MiraDry Above and Beyond (5 stars)	MiraDry N/A (Unknown)
Sciton	Sciton Poor (1 star)	Sciton Fair (2 stars)	Sciton Great (3 stars)	Sciton Excellent (4 stars)	Sciton Above and Beyond (5 stars)	Sciton N/A (Unknown)
Solta	Solta Poor (1 star)	Solta Fair (2 stars)	Solta Great (3 stars)	Solta Excellent (4 stars)	Solta Above and Beyond (5 stars)	Solta N/A (Unknown)
Thermi	Thermi Poor (1 star)	Thermi Fair (2 stars)	Thermi Great (3 stars)	Thermi Excellent (4 stars)	Thermi Above and Beyond (5 stars)	Thermi N/A (Unknown)
Venus Concept	Venus Concept Poor (1 star)	Venus Concept Fair (2 stars)	Venus Concept Great (3 stars)	Venus Concept Excellent (4 stars)	Venus Concept Above and Beyond (5 stars)	Venus Concept N/A (Unknown)
Viveve	Viveve Poor (1 star)	Viveve Fair (2 stars)	Viveve Great (3 stars)	Viveve Excellent (4 stars)	Viveve Above and Beyond (5 stars)	Viveve N/A (Unknown)

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* 25. If you were planning to build a new practice and could only purchase 3 technologies (IPLs, Lasers, RF, Ultrasound, Cryolipolysis, etc) what would they be?

Technology #1

Technology #2

Technology #3