Nothing is more important to a publisher than brand reputation. Advertising can either enhance or diminish that reputation, and have lasting effects on revenue streams. As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams. Specifically, do they have the tools they need to ensure the ads that appear on their sites meet their brand’s standards, and whether they spend too much time managing the process. 

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* 1. First, tell us about yourself. Which best describes your organization?

6% of survey complete.