2019 Australian Marketers Study by Tiny CX Survey

Thank you for participating in the 2019 Australian Marketers Study. This survey will take you approximately 5 minutes to complete. If you would like to receive a copy of the report, or for the chance to win a $500 Flight Centre gift voucher, please ensure you have answered the final two questions and have provided your email address at the end of the study. Our panel will select the winner from the most-insightful responses to questions seven and eight. Good luck!

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* 1. What is your job title?

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* 2. What department do you sit in/lead? Select the most-relevant option.

Marketing

Product

Customer Experience

Operations

Customer Service

Finance

Human Resources

Other (please specify)

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* 3. Approximately how large is the organisation that you represent?

Small Business (less than $1 million annual revenue)

SMB Type A ($1 - $5 million annual revenue)

SME Type B ($5 - $10 million annual revenue)

Enterprise Type A ($10 million - $1 billion annual revenue)

Enterprise Type B ($1 billion+ annual revenue)

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* 4. How large is your marketing team?

Just me

2-9 FTE

10-29 FTE

30-49 FTE

50-99 FTE

100+ FTE

Other (please specify)

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* 5. How does your marketing team manage the following elements of your marketing strategy? Select the option that most-strongly applies to your situation.

	Our company doesn't do this	Another department does this	We outsource this	We do this in-house
Marketing Strategy	Marketing Strategy Our company doesn't do this	Marketing Strategy Another department does this	Marketing Strategy We outsource this	Marketing Strategy We do this in-house
Communications Strategy	Communications Strategy Our company doesn't do this	Communications Strategy Another department does this	Communications Strategy We outsource this	Communications Strategy We do this in-house
Communications Execution	Communications Execution Our company doesn't do this	Communications Execution Another department does this	Communications Execution We outsource this	Communications Execution We do this in-house
Creative Strategy	Creative Strategy Our company doesn't do this	Creative Strategy Another department does this	Creative Strategy We outsource this	Creative Strategy We do this in-house
Creative Execution	Creative Execution Our company doesn't do this	Creative Execution Another department does this	Creative Execution We outsource this	Creative Execution We do this in-house
PR Strategy	PR Strategy Our company doesn't do this	PR Strategy Another department does this	PR Strategy We outsource this	PR Strategy We do this in-house
PR Execution	PR Execution Our company doesn't do this	PR Execution Another department does this	PR Execution We outsource this	PR Execution We do this in-house
Media Buy Strategy	Media Buy Strategy Our company doesn't do this	Media Buy Strategy Another department does this	Media Buy Strategy We outsource this	Media Buy Strategy We do this in-house
Media Buy Execution	Media Buy Execution Our company doesn't do this	Media Buy Execution Another department does this	Media Buy Execution We outsource this	Media Buy Execution We do this in-house
Digital Strategy	Digital Strategy Our company doesn't do this	Digital Strategy Another department does this	Digital Strategy We outsource this	Digital Strategy We do this in-house
Digital Execution	Digital Execution Our company doesn't do this	Digital Execution Another department does this	Digital Execution We outsource this	Digital Execution We do this in-house
Product Management Strategy	Product Management Strategy Our company doesn't do this	Product Management Strategy Another department does this	Product Management Strategy We outsource this	Product Management Strategy We do this in-house
Product Management Execution	Product Management Execution Our company doesn't do this	Product Management Execution Another department does this	Product Management Execution We outsource this	Product Management Execution We do this in-house
Brand Strategy	Brand Strategy Our company doesn't do this	Brand Strategy Another department does this	Brand Strategy We outsource this	Brand Strategy We do this in-house
Brand Management/Execution	Brand Management/Execution Our company doesn't do this	Brand Management/Execution Another department does this	Brand Management/Execution We outsource this	Brand Management/Execution We do this in-house
Customer Experience Strategy	Customer Experience Strategy Our company doesn't do this	Customer Experience Strategy Another department does this	Customer Experience Strategy We outsource this	Customer Experience Strategy We do this in-house
Customer Experience Execution	Customer Experience Execution Our company doesn't do this	Customer Experience Execution Another department does this	Customer Experience Execution We outsource this	Customer Experience Execution We do this in-house
Customer Support Strategy	Customer Support Strategy Our company doesn't do this	Customer Support Strategy Another department does this	Customer Support Strategy We outsource this	Customer Support Strategy We do this in-house
Customer Support Execution	Customer Support Execution Our company doesn't do this	Customer Support Execution Another department does this	Customer Support Execution We outsource this	Customer Support Execution We do this in-house
Market Research Strategy	Market Research Strategy Our company doesn't do this	Market Research Strategy Another department does this	Market Research Strategy We outsource this	Market Research Strategy We do this in-house
Market Research Execution	Market Research Execution Our company doesn't do this	Market Research Execution Another department does this	Market Research Execution We outsource this	Market Research Execution We do this in-house
Customer Journey Optimisation Strategy	Customer Journey Optimisation Strategy Our company doesn't do this	Customer Journey Optimisation Strategy Another department does this	Customer Journey Optimisation Strategy We outsource this	Customer Journey Optimisation Strategy We do this in-house
Customer Journey Optimisation Execution	Customer Journey Optimisation Execution Our company doesn't do this	Customer Journey Optimisation Execution Another department does this	Customer Journey Optimisation Execution We outsource this	Customer Journey Optimisation Execution We do this in-house

Did we miss anything?

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* 6. What city are you based in?

Melbourne

Sydney

Brisbane

Adelaide

Perth

Canberra

Darwin

Hobart

If your city or town is not listed, please enter it here:

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* 7. In your opinion, what is the biggest challenge facing marketers over the next 5 years?

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* 8. In your opinion, what is the greatest challenge that marketers have overcome in the past 5 years?

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* 9. Please leave your email address if you would like to receive a copy of the report and/or for a chance to win a $500 Flight Centre voucher.

Email Address