Customer Effort Research

Welcome to the B2B Customer Effort survey.

There are two sections to this survey. The first is for your perspective as a business that SELLS products or services to another company. The second is for your perspective as a company that BUYS from other suppliers. Please complete either or both sections, as appropriate. Thank you for participating! The full survey will take you no more than 3 minutes.

Question Title

* 1. What is the size of your organization, in terms of annual revenue?

$250M or less

$250M-$500M

$500M-$1B

$1B-$10B

$10B or more

Question Title

* 2. Which of the following best describes the principal industry of your organization?

Question Title

* 3. What best describes your role?

Chief Marketing Officer

Chief Customer Officer

Chief Financial Officer

Chief Data Officer

Chief Information Officer

Chief Executive Officer

Marketing line of business

Customer Care line of business

Finance line of business

Information Technology line of business

Operations line of business

Supply Chain line of business

Engineering line of business

Other (please specify)

Question Title

* 4. Will you be completing this survey as a SELLER, BUYER, or BOTH?

Seller

Buyer

Both