PART 1: YOUR SHOPPING BEHAVIORS

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* 1. When it comes to writing reviews online, which statement reflects your behavior most accurately.

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* 2. When looking at starred reviews on sites like Amazon, do you have a ‘cutoff’ requirement in which you won’t even entertain a product if it falls below that rank? Please select the option that best describes your behaviors:

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* 3. What are the reasons you would prefer to do in-store shopping versus online shopping (not including food shopping)? Please select up to TWO choices that best describe your views:

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* 4. When a blog mentions a product that you’d like to buy, what is typically the next step that you take?

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* 5. SCENARIO: You're in a store and trying to decipher between two products you like that are at a similar price. Another woman walks by you in the aisle and recommends one product over another based on her experience. What is your likelihood to choose the one she recommended? 

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* 6. From the list below, please rank in order, the primary reasons you tend to make impromptu visits to the store, with 1 being the most likely reason you had to make a sporadic run to the store.

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* 7. When making impulse purchases in a store (i.e. unplanned purchases), how much money do you think you spend? (Note: NOT including food shopping)

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* 8. When making impulse purchases in a store, please select from the list the TOP 3 reasons that you tend to make those impulse/unplanned purchases: (Again, NOT including food purchases)

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