Digital transaction management is finding a place on every insurer’s and bank’s roadmap. Driven by the desire to build a truly 21st century rooted business, improve customer engagement or simply to operate more efficiently, digitization takes many guises. The real benefit for incumbents and disrupters is to be had when live transactions are digitized in terms of cost savings and customer delight. Less manual intervention positively impacts the internal bottom line, and true online delivery will delight – or at the very least not irritate – the customer trying to onboard a new company, open a new service or close a document transaction.

So why is it that still today in the various countries around Europe people can book a holiday in three clicks, order, ride and pay in one but have to take many, many steps to do the same in financial matters. National regulation? Compliance? Because we are used to automating existing processes rather than designing new customer experiences?

This survey addresses the appetite for speed in digitization processes, measures and drivers for success, what customers need and want and what the future could hold for further and deeper digitization. Is it starting today with small footsteps spending tactical money or a first step towards a strategic and connected digital footprint? Participate and get priority access to the results.
 
The survey will be used to produce a report that will feature only anonymized and aggregated data. Individual responses are strictly confidential and your details will not be passed on to any third parties.

Participants working for a regulated financial services company will be entered in to a draw to win an Apple MacBook Air.

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* First name

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* Last name

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* Job title

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* Organisation

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* Email address

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* 1. The need for speed in digital transactions.  Please indicate your level of agreement with the following statements -

  Completely Disagree Disagree Slightly Disagree Slightly Agree Agree Completely Agree
I believe that it is inevitable for existing financial institutions to rapidly digitize their processes so as to at least have a fighting chance in winning millennial business
The majority of existing core technology in a bank or insurance company can no longer support the current needs of its own internal (business) users - too rigid, too slow
We cannot digitize our bank or insurance firm without a full overhaul of our IT infrastructure
I believe we can make great strides in customer satisfaction with our current customer base if we digitze our contract processes from onboarding to signature and exchange of contracts
If we do not digitize our client facing processes, we will lose market share year on year to the new entrants that are digital only and have no business left in 3 years time
In the current market conditions cutting internal cost is the most important driver to move very rapidly to digital transactions wherever we can

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* 2. Strategic drivers for digitization success - please rank from 1 (most) to 6 (least important)

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* 3. What customers want, what customers need.  Please indicate your level of agreement with the following statements -

  Completely Disagree Disagree Slightly Disagree Slightly Agree Agree Completely Agree
Customers want simplicity over a rich user experience
Customers want a secure and careful transaction and value this more than ease of use and access
Customers value the services of live brokers and agents but for advice, not for support in completing administrative transactions
Customers are willing to sacrifice some ease of use in return for enhanced security when it comes to transactions such as closing new contracts and onboarding
Customers actively abort processes and interactions with our firm if they are not digitized
Customers want to have the same insight (view) and access to data as their bank or insurance company

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* 4. Barriers to digitization.  Please indicate your level of agreement with the following statements -

  Completely Disagree Disagree Slightly Disagree Slightly Agree Agree Completely Agree
Our firm wants to address digitization only as a strategic overhaul process; this is a timely process and there is no room for tactical first steps like digital authentication, signature or onboarding
The culture in our firm is too siloed and not ready to embrace a customer-centric digitization programme
Our staff are used to the existing processes and systems and will resist change as they have a vested interest in maintaining the status quo
Our firm lacks a strategic digitization roadmap that embraces both the business as well as the IT infrastructure
It is very hard to identify the right business owner or sponsor for digital transactions
Our firm is too busy with regulation and compliance and does not link those needs to speeding up the digitization process

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* 5. A future of open and shared digital transactions.  Please indicate your level of agreement with the following statements -

  Completely Disagree Disagree Slightly Disagree Slightly Agree Agree Completely Agree
In order to win the millennial customer, digitization of transactions is not enough, they will also demand digital closed loop interaction across all channels
Despite popular belief, customers still trust their bank or insurer with their identity and as such they are best positioned to offer digital authentication, identity and signature services.
In the very near future digital transactions will lead to digital content, repositories and vaults that banks and insurers can make available to other parties at the customers' request (API connectivity)
Digitizing existing client transactions and portfolios in time will save the day for incumbent players and buys time to build a fully digital organization
Too much digitization is not good for our industry - we are a people business
The benefits open API/appstore style insurance & banking cannot be achieved without digital IDs

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