11% of survey complete.
Employers focus predominately on reviewing, rating and rewarding their employees’ past performance. But even the best employee in the past and present may not be the best employee for the future. Organizations need to learn how to identify and develop potential in order to drive future organizational performance.

Potential is not easy to define or measure. It is often seen as an intangible that separates a good employee from your next visionary, extraordinary performer. But potential should be, and can be, assessed. Brandon Hall Group believes potential should be assessed in three ways: Capacity/ability, aspiration, engagement.

Assessing all three areas is critical but most organizations can only address capacity/ability. That’s because it is the easiest to correlate with performance and address through traditional learning and development approaches.

Brandon Hall Group’s research will explore how organizations are changing their approach to performance management to adapt to the future of work. We will generate reports and tools to help employers focus more on developing potential to drive critical talent decisions.

In appreciation for taking 10-12 minutes to share your opinions, we will:
  • Enter you into a drawing for a $150 Amazon gift card and a $100 Amazon gift card.
  • Share summary results of the research (About 5-7 weeks after survey launch).
  • Provide immediate download access to the Brandon Hall Group Strategy Brief: Transforming the Value of Annual Performance Reviews.
Your responses remain confidential and your name is not given to external parties nor associated with responses. Survey findings are only reported in aggregate. If you agree, you may be contacted by an analyst to request a confidential, qualitative research interview. Gift card drawings will be held approximately one week after survey launch. Winners will be notified by email.

Stay healthy and safe.

Claude Werder
SVP and Principal HCM Analyst
Brandon Hall Group