The Marketing Confederations of Asia, Africa, and Europe, representing around 50 major marketing associations, have joined together again to conduct our annual research survey of senior marketing leaders, to identify the major trends and issues in 2026. The focus of this yearly analysis “Worldwide Marketing Agenda 2026” is on: Identifying the major focus areas & projects, which are relevant and/or will become relevant for your company in 2026? Recognising the major challenges & barriers which need to be resolved to be successful in those focus areas & projects? Complete the research survey now on the link below and help us to identify the insights you need into the strategies, processes, challenges, and requirements for global and national marketing in 2026. This survey takes approx. 15 minutes and targets top-level CMO’s, board members of marketing, heads of sales, heads of service, and senior marketing / sales / service executives across Asia, Africa, and Europe.Your answers will be treated anonymously and confidentially. Data processing occurs only at an aggregated level. This means that no participant is individually recognizable or traceable. The research is conducted by VMS | Insight. As a thank you for your participation, we would be delighted to send you the summarized results from the study to help you understand the wider international dynamics that may influence your marketing programmes.Thank you in advance for your support. Next
