Nominate Fishbowl's Emerging Brands of 2020

1. Nomination Survey

Your opinion is of unique and special value - please take approximately 12 minutes to share your opinion by filling out this short survey. Results will be used to help us compile Fishbowl's annual Emerging Brands Report - one of the most exciting publications of the year. Please submit your response by January 10, 2020.

Emerging Brands in the restaurant industry are those that exhibit a strong promise of potential growth in the near future and embrace progressive developments that are innovative and unique. They generate excitement - consumers want to 'discover' them and they feel ownership as the brands grow. What brands will emerge in 2020?

Thank you for being a part of this project. We appreciate your time and thoughtful answers.

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* 1. When you think of the concept of EMERGING BRANDS for the upcoming year, what brands come to mind? For this study we would like to consider US-based brands with at least 5 units and no more than 75 units (brands on the final report may be restricted to a lower number of units depending on nominations received). Please nominate at least one brand.

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* 2. What overall themes made you select the brand(s) above? Notes on specific brands are welcomed, but not required.

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* 3. In your opinion, what factors make a restaurant an 'EMERGING BRAND'? The following have been top themes in previous years. Please rank these in the order that YOU think is most important (and write in any that you feel are missing - see Question 5). Please rank from 1 to 6 (1 is the most important, 6 is the least important).

Environmentally aware - sustainable food, farm to table, local and community focused.

Gearing offerings and vibe to the millennial customer.

Innovative concepts and uniqueness in overall theme, presentation or flavor profiles (new, unique combinations, ingredients, etc).

Offers an "experience" - not just a meal. A dining event that is out of the ordinary.

Use of technology to market the brand and/or throughout the dining experience (loyalty and pre-order apps, kiosk order/pay, etc).

Focused on healthy foods - ie, niche, allergy-aware, nutrition-focused.

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* 4. Please rank these additional factors in the order that YOU think is most important (and be sure to write in any that you feel are missing - See Question 5). Rank from 1 to 5 (1 is the most important, 5 is the least important).

Unique quality of food and service.

Preference for service style (fast casual, quick serve, fine dining, etc).

Affordability - dining options on a budget - 'Cheap Eats'.

Comfort - familiar, easy, relaxed.

Value for the money - food and atmosphere worth the price tag.

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* 5. Thank you for ranking the options above. What additional factors would you add to this list? Name any additional factors that contribute to make a brand "emerging".

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* 6. When you dine out, which of the following factors most influences your overall experience in terms of customer satisfaction at the end of the visit? Please rank from first to most important (1 is the most important, 5 is the least important).

Food

Price

Beverage

Ambiance

Service

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* 7. Please list any RESTAURANT TRENDS you most dislike. Include flavor, themes, niche, ingredients, dining style, use of technology or any other factors that stand out. Please list at least 1, but feel free to list up to 5.

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* 8. Please list any RESTAURANT TRENDS you most like. Include flavor, themes, niche, ingredients, dining style, use of technology or any other factors that stand out. Please list at least 1, but feel free to list up to 5.

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* 9. In your opinion, which industry segments will produce the most innovative brands in the year ahead?

	Low Expectation for Innovation	Some Expectation for Innovation	Neutral	Good Expectation for Innovation	High Expectation for Innovation
Casual Dining	Casual Dining Low Expectation for Innovation	Casual Dining Some Expectation for Innovation	Casual Dining Neutral	Casual Dining Good Expectation for Innovation	Casual Dining High Expectation for Innovation
Fine Dining	Fine Dining Low Expectation for Innovation	Fine Dining Some Expectation for Innovation	Fine Dining Neutral	Fine Dining Good Expectation for Innovation	Fine Dining High Expectation for Innovation
Fast Casual	Fast Casual Low Expectation for Innovation	Fast Casual Some Expectation for Innovation	Fast Casual Neutral	Fast Casual Good Expectation for Innovation	Fast Casual High Expectation for Innovation
Quick Service	Quick Service Low Expectation for Innovation	Quick Service Some Expectation for Innovation	Quick Service Neutral	Quick Service Good Expectation for Innovation	Quick Service High Expectation for Innovation
Polished Casual	Polished Casual Low Expectation for Innovation	Polished Casual Some Expectation for Innovation	Polished Casual Neutral	Polished Casual Good Expectation for Innovation	Polished Casual High Expectation for Innovation
Family Dining	Family Dining Low Expectation for Innovation	Family Dining Some Expectation for Innovation	Family Dining Neutral	Family Dining Good Expectation for Innovation	Family Dining High Expectation for Innovation

Other (please specify)

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* 10. What factors determined your rating of segment innovation (above)?

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* 11. Please share any additional thoughts on the topic of Emerging Brands for 2020.

33% of survey complete.