How Effective is Your Strategy?

Welcome

Using the framework from The Strategy of Change series in MIT Sloan Management Review, this survey enables you to assess the effectiveness of your strategy in establishing Fit to Purpose (F2P) and Relative Advantage (RA).

F2P determines the size of your addressable market; RA determines your ability to command a price premium and/or enjoy above-market growth.

There are 35 questions in total. This may sound daunting - but we use the same rating scale throughout so you will find that you are able to move through the self-assessment both thoughtfully and swiftly.

The average completion time is 12 minutes. Those completing the survey will receive a free personalized report within 72 hours. This report provides your F2P and RA performance, benchmarked against the 250+ organizations that have already completed this assessment.

Question Title

* 1. Please provide your contact information so that we can email your report

Name

Company

Email Address