Luncheon Workshop sponsored by CellPoint Mobile and UATP |
Wednesday 24 October, 2018 | 12:30 - 14:00 | Tivoli Room
Alternative Forms of Payment Throughout the Traveler Journey: Turning Passengers’ Payment Preferences into Airline Profits
From initial booking to the day of travel to in-destination experiences, passengers expect to book and pay for travel products and services quickly and easily from their mobile devices. Although airlines can offer core and ancillary products in their direct channel, without the right payment options, travelers can’t complete purchases seamlessly in the ways they prefer.
In this session, airline attendees will learn about the bottom-line benefits and revenue opportunities for the airline’s travel retail business that come with an effective payment strategy, especially one that supports alternative payment methods to meet passenger expectations. The session will demonstrate how focusing on the payment process can help airlines quickly deploy new customer-friendly features that make their passengers’ experiences easier and more convenient, drive higher purchase volumes, and accelerate entry into new and cross-border markets.
The session will discuss answers to the following questions:
1. It’s not just about merchandising – why airlines need to pay attention to their payment strategy to optimize their retail process.
2. Why do airlines need to add support for alternative payment methods?
3. How can airlines benefit specifically from alternative payment methods such as Apple Pay?
4. What are the challenges airlines face as they deploy new alternative payment methods?
5. What should airlines know about working with payment service providers to integrate APMs, specifically Apple Pay, into their booking path?
6. What are other key areas to focus on when developing a payments strategy that drives revenue?
1. It’s not just about merchandising – why airlines need to pay attention to their payment strategy to optimize their retail process.
2. Why do airlines need to add support for alternative payment methods?
3. How can airlines benefit specifically from alternative payment methods such as Apple Pay?
4. What are the challenges airlines face as they deploy new alternative payment methods?
5. What should airlines know about working with payment service providers to integrate APMs, specifically Apple Pay, into their booking path?
6. What are other key areas to focus on when developing a payments strategy that drives revenue?