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Household Appliances
1.
MURRAY HILL CENTER A NATIONAL MARKET RESEARCH COMPANY HAS BEEN COMMISSIONED TO INTERVIEW PARTICIPANTS FOR AN UPCOMING PROJECT. THIS WILL BE A 90 MINUTE IN HOME INTERVIEW. IF YOU ARE INTERESTED IN THE PAID ($200) PLEASE COMPLETE ALL OF THE FOLLOWING QUESTIONS
Name:
Company:
Address:
Address 2:
City/Town:
State:
AL Alabama
AK Alaska
AS American Samoa
AZ Arizona
AR Arkansas
CA California
CO Colorado
CT Connecticut
DE Delaware
DC District of Columbia
FM Federated States of Micronesia
FL Florida
GA Georgia
GU Guam
HI Hawaii
ID Idaho
IL Illinois
IN Indiana
IA Iowa
KS Kansas
KY Kentucky
LA Louisiana
ME Maine
MH Marshall Islands
MD Maryland
MA Massachusetts
MI Michigan
MN Minnesota
MS Mississippi
MO Missouri
MT Montana
NE Nebraska
NV Nevada
NH New Hampshire
NJ New Jersey
NM New Mexico
NY New York
NC North Carolina
ND North Dakota
MP Northern Mariana Islands
OH Ohio
OK Oklahoma
OR Oregon
PW Palau
PA Pennsylvania
PR Puerto Rico
RI Rhode Island
SC South Carolina
SD South Dakota
TN Tennessee
TX Texas
UT Utah
VT Vermont
VI Virgin Islands
VA Virginia
WA Washington
WV West Virginia
WI Wisconsin
WY Wyoming
ZIP:
Country:
Email Address:
Phone Number:
2.
This project will involve having a research team of 2 to 3 people coming to your home to conduct the interview. This interview will last approximately 90 minutes. The results of our study will help to improve the development of new products. We would very much appreciate to include your experiences and opinions in our study.
As part of our survey, we would like to take some photos or short videos during the interview and of your household items pertinent to the research. Please don’t worry about tidying up before the interview, we need to see the reality, and be assured that all photos/videos and your information will be kept strictly confidentially. In order to facilitate the analysis of our study, it would be very helpful for us to audio record the interview.
Are you willing to participate in our survey and do you agree that the interview will be recorded and that some photos and/or short videos are taken in your home in order to capture key moments during the interview?
Yes
No
3.
What is your gender
Male
Female
4.
Which of the following brackets does your age fall into
Under 25 years
25 to 30 years
30 to 35 years
40 to 45 years
46 to 50 years
51 years +
5.
What is the exact age of yourself and your spouse / partner
Self
Spouse / Partner
6.
Are you or anyone in your close friends or family employed in the following industries
Automotive
Banks and Insurances
Construction
Public Service
Gastronomy
Market Research, Marketing and Advertising
Journalism
Public Relations
Manufacture or distribution of household goods esp. white goods
Department store / supermarket
Electronics store; shop for household goods
Textile/ clothing retail or manufacturing
Other industry/in none of these industries
7.
When was the last time you participated in a market research study?
Within the last 3 months
4-6 months ago
7-12 months ago
More than 12 months ago
Have never participated in a market research study before
8.
What is your current family status? Please choose the one that describes you best:
Married
Living with partner (not married)
Single
9.
What is your sexual orientation
Straight - Heterosexual
Gay / Lesbian
Other
Prefer not to answer
10.
How many children live in your household on a permanent basis?
None
1 child
2 children
3 or more children
11.
Into which of the following age group/s do the children that live in your household fall? Please select all that apply
None - I do not have any children
Up to 3 years
4 to 6 years
7 to 10 years
11 to 14 years
15 to 18 years
Over 18 years
12.
What is your current occupational status?
Working full-time
Working part-time
Not working
13.
What is the current occupational status of your partner / spouse?
Working full-time
Working part-time
Not working
14.
What is your current housing situation?
I/we live in a single detached house
I/we live in a semi-detached house
I/we live in a terraced house
I/we live in an apartment
15.
FOR APARTMENT DWELLERS - Which of the following statements best applies to your apartment?
Not applicable - I am not an apartment dweller
The size of my/our apartment does not allow me/us to buy ANY additional home appliances because they would not fit in
The size of my/our apartment does not allow me/us to buy additional LARGE home appliances because they would not fit in
My/our apartment is large enough to buy additional home appliances; fitting them in would not be a problem
16.
Do you OWN the house/apartment that you are living in?
Yes
No
17.
Into which of the following categories does the net annual income of your household fall?
Below $50,000
Between $50,000 and 75,000
Between $75,000 and 100,000
Between $100,000 and 125,000
Between $125,000 and 150,000
Between $150,000 and 175,000
Between $ 175,000 and 200,000
Over $200,000
18.
Which of the following devices do you own in your household?
Oven
Stovetop range
Food processor
Microwave (oven)
Washing machine
(Tumble) dryer
Stand mixer
I do not own the appliances in my home / apartment
19.
If you considered to buy new household appliances such as those listed in the previous question for your household, who will be responsible for the purchase decision making?
I would be solely responsible
I would be mainly responsible
I and my partner/somebody else would be jointly responsible (in approximately equal proportion)
My partner/somebody else would be mainly responsible
My partner/somebody else would be solely responsible
20.
Who is responsible for doing the laundry in your household?
I am solely responsible
I am mainly responsible; my partner/somebody else helps to some extent I and my partner/somebody else are jointly responsible (in approximately equal proportion)
My partner/somebody is mainly responsible; I help to some extent
My partner/somebody else is solely responsible