EWG's Alternative Protein Survey Question Title * 1. Are you interested in eating less meat? YES NO OK Question Title * 2. Did you know eating less meat can reduce your carbon footprint? YES NO OK Question Title * 3. What motivates you to eat less meat? Check all that apply. Reducing my carbon footprint Improving my health Reducing my risk of foodborne illness Protecting animal welfare Other (please specify) OK Question Title * 4. Which alternative protein sources do you eat on regular basis (once a week or more)? Check all that apply. Beans and legumes Tofu Plant-based burgers Plant-based nuggets Other (please specify) OK Question Title * 5. For how many meals a week do you avoid meat? One to five Six to 10 11 to 20 All meals OK Question Title * 6. Do you identify as a vegan or vegetarian? Yes, vegan Yes, vegetarian No Other (please specify) OK Question Title * 7. Which term for alternative proteins are you most familiar with? Plant-based protein Meat alternatives Meat and dairy alternatives Alternative proteins Other (please specify) OK Question Title * 8. Should a 10% reduction in carbon emissions be enough to qualify beef for a “low carbon” label, even though beef would need a 50% reduction in emissions to avoid being the worst climate change choice at the meat counter? Yes No OK Question Title * 9. The USDA has just announced a new “low-carbon” label for beef that produces 10% less carbon emissions. Beef that meets this new standard would still be the worst climate change choice at the meat counter. This new label makes just about as much sense as a “low cancer” cigarette. Are you concerned this new label will mislead consumers? Yes, this new label implies that certain beef products are good climate change choices Maybe, but it could still be helpful to consumers who buy beef No, I am excited about this new label I’m not sure /I need more information OK Question Title * 10. Thanks for your feedback! EWG is working to expand our work on alternative proteins to protect your health and our environment. Can you make a small donation of $10 or more to support our work? Yes, I’ll donate $10. Yes, I’ll donate more! No, I’m not interested in donating today (or have donated recently). OK DONE