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Gen AI in Creative Workflows: Insights from In-House Agency Leads
Background
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1.
Please share your contact details to ensure you receive the anonymous results:
(Required.)
Name
Company
Email Address
2.
Which of the following geographies best describes your area of responsibility?
Global
Asia Pacific
US & Canada
Latin America
Middle East and Africa
Europe
Other (please specify)
*
3.
Does your company currently have a creative in-house agency?
DEFINTION: An in-house agency is defined as the internal client resources that have responsibilities that are typically performed by an external advertising or marcomms agency. An in-house offering may be formed from an internal resource (headcount on the organisation’s payroll) or an external (embedded) resource whereby a third-party supplier runs an agency from within a client’s business, known as an on-site agency.
(Required.)
Yes
No – used to but have since discontinued
No – but are considering
No – and not considering
