Gen AI in Creative Workflows: Insights from In-House Agency Leads

Background

Question Title

* 1. Please share your contact details to ensure you receive the anonymous results:

Name

Company

Email Address

Question Title

* 2. Which of the following geographies best describes your area of responsibility?

Global

Asia Pacific

US & Canada

Latin America

Middle East and Africa

Europe

Other (please specify)

Question Title

* 3. Does your company currently have a creative in-house agency?

DEFINTION: An in-house agency is defined as the internal client resources that have responsibilities that are typically performed by an external advertising or marcomms agency. An in-house offering may be formed from an internal resource (headcount on the organisation’s payroll) or an external (embedded) resource whereby a third-party supplier runs an agency from within a client’s business, known as an on-site agency.

Yes

No – used to but have since discontinued

No – but are considering

No – and not considering