IntroductionThe City of San Leandro is continuing its work to create a shared place brand — a story and visual identity that reflect who we are, what we value, and where we’re headed.
In earlier phases, community members helped shape our brand platform by helping to surface key themes and providing reflections about who we are as a city. Your input was crucial in helping reach this point in our process, and now we would like to hear from you again. (To review some of the findings from earlier phases, visit
sanleandro.org/branding.)
In this survey, we will show you a proposed visual identity, including a logo and examples of how it could be used. We will ask how well it connects to San Leandro’s story, values, and your lived experience of the city. We will also ask you to compare the proposed logo with the City’s current logo.
Your answers will help us refine a visual identity that feels authentic to residents and powerful to visitors, businesses, and partners.
The survey should take about 8–10 minutes to complete, including video guidance, but excluding the optional project recap video below. We encourage you to view this optional video if your time allows.
Thank you for helping shape a brand that reflects the San Leandro community!