Harvey Nash Group Branding Quiz Are you a brand guru? Answer these 14 quick questions to find out! OK Question Title * 1. Which logo did Harvey Nash Group use in 1998? 3 3 3 OK Question Title * 2. What brand’s strap line is ‘Just Do It’? Adidas McDonald's Nike fitbit OK Question Title * 3. What is more valuable for the Group? 100,000 people knowing your brand 1,000 people loving your brand OK Question Title * 4. Which Western European country has no branches of McDonalds at all? Denmark Wales Iceland OK Question Title * 5. Ok, this question is hard, in fact impossible. Which car costs the most? Company A’s car, which has: 5 seats, luxury fittings, top speed c.140mph, What Car magazine rated 5/5 Company B’s car, which has: 5 seats, luxury fittings, top speed c.140mph, What Car magazine rated 5/5 OK Question Title * 6. The red and white Coca-Cola logo is recognised by what percentage of the world’s adult population? 76% 84% 94% OK Question Title * 7. In a recent survey of clients, which of the following was the main attraction of the Harvey Nash Group brand? Our expertise Our excellence / quality Our innovation Our value for money OK Question Title * 8. Which of the following is the world’s most valuable brand? Facebook Amazon Apple Google Microsoft OK Question Title * 9. Why is it important for a brand to be used in a consistent way? Because marketing people are control freaks Consistent brands become familiar more quickly to clients OK Question Title * 10. We look at the Google logo every day. What colour is not in the logo? (No cheating!) Green Blue Red Yellow Orange OK Question Title * 11. In the new logos of Harvey Nash and NashTech we retained the red of the old logos. What is the main reason? Red is a calming colour Red stands out well Red keeps a familiarity with the old logo Red costs less to print OK Question Title * 12. What font do Disney use? Disney Font Comic Sans Waltograph OK Question Title * 13. The last time the Harvey Nash logo changed was January 2004. Which of the following existed at that time? (Tick all that apply) iPhone Facebook Google Amazon Alibaba Instagram OK Question Title * 14. Ok, let’s finish with an easy one.Where can you find all you need for branding and thought leadership across the group? Locked up in the Tower of London www.harveynashgroup.com/MarketingStore OK SHOW MY RESULTS