General Information

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* 1. Where do you live?

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* 2. In which industry do you work?

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* 3. What is the name of your employer?

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* 4. What does the company do (investor, manager, service provider etc.)?

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* 5. What is the company size?

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* 6. What is your job title and role?

News Consumption Behavior

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* 7. How do you stay informed about your industry?

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* 8. What are your main industry news sources?

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* 9. What are your main sources for deeper insights, analysis, and business intelligence?

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* 10. What is your preferred medium for accessing news (e.g. newspaper, phone, browser, TV, terminals etc.)?

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* 11. What is your preferred channel for accessing news (newspapers, digital news, professional social media, TV, podcasts, video, conferences etc.)?

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* 12. How frequently do you read or view news about your industry?

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* 13. At which point in the day do you typically read news (e.g. morning, afternoon, evening, night)?

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* 14. Does your company subscribe to any paid news or business intelligence services? If so, which ones?

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* 15. Do you personally subscribe to any paid news or business intelligence services? If so, which ones?

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* 16. Why did you choose to subscribe to these services?

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* 17. Do you plan to renew these subscriptions?

News Goals, Needs, Motivations

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* 18. How do you select your preferred news sources? Which criteria are most important to you?

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* 19. Which sections of your regular news sources do you focus on when reading/viewing/listening to news?

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* 20. Is there any type of coverage that you would like to see more often in your regular news sources?

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* 21. Who do you consider to be the key opinion leaders in your industry? How do you follow them?

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* 22. Are there any interesting topics which do not receive proper coverage in your current news sources?

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* 23. Do you have any other reasons for choosing certain news sources outside of the quality of news and/or analysis?

Conference Behavior & Motivations

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* 24. Do you attend any industry conference regularly? If so, which one?

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* 25. Why do you attend these events? What are your main goals)?

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* 26. Have you attended any digital industry conferences pre-Covid? What motivated you to do so?

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* 27. Have you attended any digital industry conference post-Covid? What motivated you to do so?

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* 28. Are you planning to continue attending digital conferences once the social distancing measures are eased?

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* 29. Have you attended any GFM conferences? [substitute for relevant conference for the industry]

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* 30. What did you think of these events?

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* 31. Were they useful/valuable? In which way?

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* 32. Is there anything we could have done better? 

Global Fund Media Publications

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* 33. Do you read any publications by Global Fund Media? Which ones? 

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* 34. How often do you read these publications and how do you access them?

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* 35. What type of information are these publications providing?

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* 36. Why is that valuable to you?

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* 37. What other type of coverage or analysis would you like to see in this publication?

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* 38. What are the first words that come to mind when you think of GFM publications?

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