IHRN Membership Survey

This quick 5 minute survey will be sent to 20,000 In-house Recruiters and all respondents will receive a copy of the results. The resulting report will help you to benchmark your organisation's activity and performance in employer branding, talent attraction and more.

Many thanks and we look forward to sharing the results with you!

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* 1. On a scale of 1 to 10 (where 1 is very poor and 10 is excellent) how would you rate the effectiveness of your current employer brand?

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* 2. When did you last define your employer brand?

In the last 12 months

In the last 2 years

In the last 3 years

More than 3 years ago

Never

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* 3. How do you measure the effectiveness of your employer brand? (please select as many as you wish)

Cost per hire

Time to hire

Quality of hire

Performance of hire

Length of service

External employer reputation

Speculative enquiries

Talent pool size

Employee engagement survey

Number of referrals

Labour turnover

Productivity

Other (please specify)

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* 4. How do you rate the effectiveness of your employer brand in

	Poor	Could be better	Average	Excellent	N/A
Differentiating you to attract the best candidates	Differentiating you to attract the best candidates Poor	Differentiating you to attract the best candidates Could be better	Differentiating you to attract the best candidates Average	Differentiating you to attract the best candidates Excellent	Differentiating you to attract the best candidates N/A
Delivering the best candidate journey and maximising conversions	Delivering the best candidate journey and maximising conversions Poor	Delivering the best candidate journey and maximising conversions Could be better	Delivering the best candidate journey and maximising conversions Average	Delivering the best candidate journey and maximising conversions Excellent	Delivering the best candidate journey and maximising conversions N/A
Driving employee engagement and performance	Driving employee engagement and performance Poor	Driving employee engagement and performance Could be better	Driving employee engagement and performance Average	Driving employee engagement and performance Excellent	Driving employee engagement and performance N/A
Creating employer brand ambassadors	Creating employer brand ambassadors Poor	Creating employer brand ambassadors Could be better	Creating employer brand ambassadors Average	Creating employer brand ambassadors Excellent	Creating employer brand ambassadors N/A

20% of survey complete.