001 ~ Mobile App Deals

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* 1. Murray Hill National is conducting research in the form of on-site interviews, taking place at a local restaurant, and will require a total of 1 hour of your time. There is also a pre-task that will require the use of a provided dashcam and 30min of your time. At the end of the interview, you will receive an honorarium, along with the dashcam. Please complete the below series of questions, and if you pre-qualify, a team member will reach out to you:

Name

Company

Address

Address 2

City/Town

State/Province

ZIP/Postal Code

Country

Email Address

Phone Number

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* 2. What is your gender?

Male

Female

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* 3. What mobile phone do you currently use?

Android

iPhone

Other (please specify)

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* 4. What was the last level of education you completed?

Some high school or less

High school grad

Some college/university

Completed college

Completed undergrad-university

Some post graduate work

Completed post graduate

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* 5. Which of the following best describes your current employment status?

Unemployed

Retired

Work Full-Time

Work Part-Time

Homemaker

Student

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* 6. What is your marital status?

Single

In a relationship but not living together

Married/Common-Law

Other (please specify)

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* 7. Do you have any children of your own, living at home with you? If yes, what are their ages?

Child #1

Child #2

Child #3

Child #4

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* 8. Please tell me into which category we may place your total annual personal (if single) /household (if married/CL) income, before taxes?

Under $20,000

$25,000 - $29,999

$30,000- $49,999

$50,000- $59,999

$60,000- $99,999

$100,000+

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* 9. Do you have any food allergies including the following?

Wheat or gluten

Eggs, milk and other dairy products

Nuts of any kind such as almonds, cashews, pistachios

Other (please specify)

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* 10. We are looking for people with different food habits. Are you…

Vegan

Diabetic

Lactose intolerant

On a Religious restricted diet (Kosher / Halal)

On a medically restricted diet

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* 11. Which mode of transport do you CURRENTLY and PRIMARILY use to get around or commute. Please select only one response:

Train

Taxi

Car or truck I drive myself

Car or truck driven by someone else / ride share

Motorbike

Walk

Bus

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* 12. You mentioned that you drive a car/truck. Are you currently licensed and able to operate the vehicle?

YES

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* 13. Which of the following types of food outlets have you eaten at in the past 6 months?

Fine Dining Restaurant

Casual Dining Restaurants i.e. Buffalo Wild Wings or Olive Garden

Sit down at Quick Service Restaurants i.e. Wendy’s or McDonald’s

Drive-thru at Quick Service Restaurants i.e. Wendy’s or McDonald’s

Takeaways delivered to your home

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* 14. Which Quick Service Restaurants have you purchased and consumed food or beverages from in the past 3 months, using the Drive-thru?

Taco Bell

Burger King

McDonalds’s

Wendy’s

Starbucks

Chick-fil-A

Other

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* 15. How frequently do you purchase and consume food or beverages from McDonald’s Drive-thru?

Once every 4 months or less

Once every 2-3 months

Once every month

2 – 3 times every month

Every week

More often

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* 16. Which of the following statements best applies to you:

I downloaded the McDonald’s App and use it frequently

I downloaded the McDonald’s App but hardly ever use it

I downloaded the McDonald’s App but have never used it

I have never downloaded the McDonald’s App

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* 17. Which of the following statements best describes how you use the McDonald’s App at the Drive-thru:

I redeem the deals frequently at the drive-thru

I used to redeem the deals at the drive-thru but don’t do so anymore

I have never redeemed a deal using the App at the drive-thru

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* 18. Thinking back over the past 3 months, how frequently would you say that you’ve redeemed McDonald’s deals on your mobile phone AT THE DRIVE-THRU

Haven’t redeemed a deal in past 3 months

Once very 2 – 3 months

Once a month

2 – 3 times per month

Once a week

More than once a week

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* 19. Thinking about the times of day and reasons for visiting McDonald’s, for which of the following occasions have you redeemed an App deal at the Drive-thru?

A quick coffee or small snack like a muffin

Buying food for the family

Weekday lunch in a rush

On the Go meal

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* 20. For which of these occasions do you redeem the deals most frequently?

A quick coffee or small snack like a muffin

Buying food for the family

Weekday lunch in a rush

On the Go meal

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* 21. Do you currently have a dashcam installed that can record both the interior and exterior of the vehicle?

Yes

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* 22. Would you be willing to (use your own dashcam) (install a dashcam in your vehicle) for a week and record 1 – 2 trips to the drive-thru, during which you will use the McDonald’s App to redeem a deal?

Yes

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* 23. For this study, participants will be asked to write out their answers, watch video footage and drive through a drive-thru to order an item using the McDonald’s App on their mobile phone. Is there any reason why you could not participate?

Yes

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* 24. What is you age?

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* 25. What are the top 3 reasons you buy prepared food and/or beverages that are prepared for relatively immediate consumption?

To satisfy a craving

To have food that is better than what is made/what I can make at home

To try new foods/beverages

To socialize with family, friends and/or colleagues

To get out and experience the ambience (lights, seating, music, etc.) of a restaurant, coffee shop, etc.

To get out of my home/to not be reminded of bills, cleaning, laundry, etc.

To have a choice of what to eat/drink

To treat myself

To get food/beverage that someone else requested

To save money

To save time

To support the local economy

To relieve boredom

To cheer me up

To meet/be with new people

I don't want to spend time planning meals

I don't like grocery shopping/food shopping

I don’t like to cook

I can’t cook

I’m too busy to cook

I don’t have space to cook

I don’t want/have time to clean up

I’m often eating when I’m away from home

To get meals especially made for children

To keep my child(ren) occupied with in-restaurant play/video areas *

To treat my child(ren) *

My child(ren) ask for it *

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* 26. Please indicate how much you agree or disagree with each of the following statements.
1 – Completely disagree, 7 – Completely agree

Lifestyle/Social

It is important for me to continue to learn new things throughout my life

It is very important for me to have time to myself

Food/Mealtime

I don’t eat fast food unless I have to

I just don’t think that much about food

I consider myself a foodie

Some of my favorite restaurants are fast food chains

I love eating in fast food restaurants

When eating out, it's important to me to be able to order food exactly how I like it

For me, mealtime is an important moment to bring the family together

I am adventurous and like to try out new tastes and flavors

Health/Value/Brand/Convenience

Eating healthy and exercising are priorities for me

I seek brands that have heritage, as long as they remain relevant

I prefer local, independent restaurants to national chains

Going to a chain restaurant gives me the consistency to know exactly what I'm going to get every time

For me, convenience at a restaurant means getting in and out quickly

For me, convenience at a restaurant means offering delivery

I'm willing to pay more for products that make my life easier

I often choose the "diet" version of the food products I eat

I regularly buy organic products, even if they are more expensive

To me, getting a good value on food/beverage means the highest quality ingredients for the price

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* 2. What is your gender?

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* 3. What mobile phone do you currently use?

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* 4. What was the last level of education you completed?

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* 5. Which of the following best describes your current employment status?

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* 6. What is your marital status?

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* 7. Do you have any children of your own, living at home with you? If yes, what are their ages?

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* 8. Please tell me into which category we may place your total annual personal (if single) /household (if married/CL) income, before taxes?

Question Title

* 9. Do you have any food allergies including the following?

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* 10. We are looking for people with different food habits. Are you…

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* 11. Which mode of transport do you CURRENTLY and PRIMARILY use to get around or commute. Please select only one response:

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* 12. You mentioned that you drive a car/truck. Are you currently licensed and able to operate the vehicle?

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* 13. Which of the following types of food outlets have you eaten at in the past 6 months?

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* 14. Which Quick Service Restaurants have you purchased and consumed food or beverages from in the past 3 months, using the Drive-thru?

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* 15. How frequently do you purchase and consume food or beverages from McDonald’s Drive-thru?

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* 16. Which of the following statements best applies to you:

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* 17. Which of the following statements best describes how you use the McDonald’s App at the Drive-thru:

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* 18. Thinking back over the past 3 months, how frequently would you say that you’ve redeemed McDonald’s deals on your mobile phone AT THE DRIVE-THRU

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* 19. Thinking about the times of day and reasons for visiting McDonald’s, for which of the following occasions have you redeemed an App deal at the Drive-thru?

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* 20. For which of these occasions do you redeem the deals most frequently?

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* 21. Do you currently have a dashcam installed that can record both the interior and exterior of the vehicle?

Question Title

* 22. Would you be willing to (use your own dashcam) (install a dashcam in your vehicle) for a week and record 1 – 2 trips to the drive-thru, during which you will use the McDonald’s App to redeem a deal?

Question Title

* 23. For this study, participants will be asked to write out their answers, watch video footage and drive through a drive-thru to order an item using the McDonald’s App on their mobile phone. Is there any reason why you could not participate?

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* 24. What is you age?

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* 25. What are the top 3 reasons you buy prepared food and/or beverages that are prepared for relatively immediate consumption?

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* 26. Please indicate how much you agree or disagree with each of the following statements.1 – Completely disagree, 7 – Completely agree

* 26. Please indicate how much you agree or disagree with each of the following statements.
1 – Completely disagree, 7 – Completely agree