* 1. How often do you check to see if you need new tires?

* 2. What prompted you to purchase new tires?

* 3. When you decided to purchase new tires, what was the first action you took?

* 4. When you look to others for advice on tire maintenance, who do you go to?

* 5. When you embark on the tire purchasing process, what’s your state of mind?
*Check all that apply

* 6. Do you think, as a culture, Hispanics differ from others with regards to car maintenance?

* 7. What tire brands are you aware of?

* 8. What tire brand do you have on your car?

* 9. What tire brand do you prefer for your car?

* 10. Why?

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