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App Naming Survey
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Terms & Conditions
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Privacy Policy
By participating in this survey, you agree to our terms and conditions.
1.
Shopped with us in store recently? Please provide your store number and address. Which can be found on your receipt:
Store Number
Store Address
2.
What is your age:
17-28
29-44
45-60
61-79
80 or older
3.
What zip code do you live in?
4.
Which of the following best describes you?
White or Caucasian
Hispanic
Black or African American
Asian or Pacific Islander
Indigenous or Native American
Multiple Ethnicity
Prefer not to answer
Other (please specify)
5.
How many people live in your household? (including yourself)
Single (1 person)
Couple (2 people)
Small Family (3-4 people)
Medium Family (5-6 people)
Large Family (7 or more people)
*
6.
What do you usually call Stater Bros. Markets when talking to others?
(Required.)
*
7.
Which version feels most natural to you when talking about Stater Bros. to others? When listening to the names, please disregard the voice being used and just focus on the name itself.
(Required.)
"Staters"
"Stater Bros."
"Stater Brothers"
*
8.
Do you currently use the Stater Bros. Markets app?
(Required.)
No
Yes
*
9.
Stater Bros. is working on a new app that aims to create a more personalized and emotionally relevant shopping experience and is not a traditional points-based system. The app may offer curated shopping, tailored offers, and potential community perks (e.g., early access to local events). Our goal is to ensure that the name and language around the program reflect how customers authentically feel about Stater Bros.
(Required.)
MyStaterBros.
MyStater's
*
10.
Based on just the name, how much do you agree with the following statements about
MyStaterBros.
? Please use a scale from 1 to 5, where 1 means Strongly Disagree and 5 means Strongly Agree.
(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStaterBros. feels easy to use
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStaterBros. feels more personal
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStaterBros. makes me feel loyal to the brand
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I like the name MyStaterBros.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStaterBros. inspires trust
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
11.
Based on just the name, how much do you agree with the following statements about
MyStater’s
? Please use a scale from 1 to 5, where 1 means Strongly Disagree and 5 means Strongly Agree.
(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStater’s feels more personal
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStater’s makes me feel loyal to the brand
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStater’s feels easy to use
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStater’s inspires trust
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I like the name MyStater’s
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
12.
What are your favorite features on other shopping apps? (Please be as detailed as possible.)