App Naming Survey

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1.Shopped with us in store recently? Please provide your store number and address. Which can be found on your receipt:
2.What is your age:
3.What zip code do you live in?
4.Which of the following best describes you?
5.How many people live in your household? (including yourself)
6.What do you usually call Stater Bros. Markets when talking to others?(Required.)
7.Which version feels most natural to you when talking about Stater Bros. to others? When listening to the names, please disregard the voice being used and just focus on the name itself.(Required.)
8.Do you currently use the Stater Bros. Markets app?(Required.)
9.Stater Bros. is working on a new app that aims to create a more personalized and emotionally relevant shopping experience and is not a traditional points-based system. The app may offer curated shopping, tailored offers, and potential community perks (e.g., early access to local events). Our goal is to ensure that the name and language around the program reflect how customers authentically feel about Stater Bros.(Required.)
10.Based on just the name, how much do you agree with the following statements about MyStaterBros.? Please use a scale from 1 to 5, where 1 means Strongly Disagree and 5 means Strongly Agree.(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStaterBros. feels easy to use
The name MyStaterBros. feels more personal
The name MyStaterBros. makes me feel loyal to the brand
I like the name MyStaterBros.
The name MyStaterBros. inspires trust
11.Based on just the name, how much do you agree with the following statements about MyStater’s? Please use a scale from 1 to 5, where 1 means Strongly Disagree and 5 means Strongly Agree.(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The name MyStater’s feels more personal
The name MyStater’s makes me feel loyal to the brand
The name MyStater’s feels easy to use
The name MyStater’s inspires trust
I like the name MyStater’s
12.What are your favorite features on other shopping apps? (Please be as detailed as possible.)
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