General Information

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1. Where do you live? (Required.)

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2. In which industry do you work? (Required.)

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3. What is the name of your employer? (Required.)

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4. What does the company do (investor, manager, service provider etc.)? (Required.)

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5. What is the company size? (Required.)

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6. What is your job title and role? (Required.)

News Consumption Behavior

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7. How do you stay informed about your industry? (Required.)

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8. What are your main industry news sources? (Required.)

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9. What are your main sources for deeper insights, analysis, and business intelligence? (Required.)

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10. What is your preferred medium for accessing news (e.g. newspaper, phone, browser, TV, terminals etc.)? (Required.)

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11. What is your preferred channel for accessing news (newspapers, digital news, professional social media, TV, podcasts, video, conferences etc.)? (Required.)

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12. How frequently do you read or view news about your industry? (Required.)

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13. At which point in the day do you typically read news (e.g. morning, afternoon, evening, night)? (Required.)

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14. Does your company subscribe to any paid news or business intelligence services? If so, which ones? (Required.)

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15. Do you personally subscribe to any paid news or business intelligence services? If so, which ones? (Required.)

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16. Why did you choose to subscribe to these services? (Required.)

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17. Do you plan to renew these subscriptions? (Required.)

News Goals, Needs, Motivations

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18. How do you select your preferred news sources? Which criteria are most important to you? (Required.)

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19. Which sections of your regular news sources do you focus on when reading/viewing/listening to news? (Required.)

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20. Is there any type of coverage that you would like to see more often in your regular news sources? (Required.)

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21. Who do you consider to be the key opinion leaders in your industry? How do you follow them? (Required.)

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22. Are there any interesting topics which do not receive proper coverage in your current news sources? (Required.)

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23. Do you have any other reasons for choosing certain news sources outside of the quality of news and/or analysis? (Required.)

Conference Behavior & Motivations

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24. Do you attend any industry conference regularly? If so, which one? (Required.)

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25. Why do you attend these events? What are your main goals)? (Required.)

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26. Have you attended any digital industry conferences pre-Covid? What motivated you to do so? (Required.)

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27. Have you attended any digital industry conference post-Covid? What motivated you to do so? (Required.)

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28. Are you planning to continue attending digital conferences once the social distancing measures are eased? (Required.)

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29. Have you attended any GFM conferences? [substitute for relevant conference for the industry] (Required.)

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30. What did you think of these events? (Required.)

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31. Were they useful/valuable? In which way? (Required.)

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32. Is there anything we could have done better?  (Required.)

Global Fund Media Publications

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33. Do you read any publications by Global Fund Media? Which ones?  (Required.)

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34. How often do you read these publications and how do you access them? (Required.)

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35. What type of information are these publications providing? (Required.)

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36. Why is that valuable to you? (Required.)

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37. What other type of coverage or analysis would you like to see in this publication? (Required.)

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38. What are the first words that come to mind when you think of GFM publications?

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