Print Industry Convergence Study

Thank you for participating in the Print Industry Convergence Survey.

As the print industry continues to evolve, printers may consider expanding their service offerings to include additional print segments.

This study, conducted by NAPCO Research in conjunction with the PRINTING United Alliance, will evaluate the degree to which printers are expanding beyond their primary segment into adjacent segments and the accompanying capital investments they may be making to support that expansion.

The survey should take no more than 5-7 minutes to complete. At the end of the survey you will have the opportunity to be entered to win one of twenty $20 Amazon gift cards. Please see contest rules for more information. To ensure confidentiality, the results of this survey will only be reported anonymously and in aggregate.

Before you begin the survey, take a moment to review the table below and determine the segment that most closely describes your PRIMARY print segment. Make note of it and refer to it when the survey asks questions related to your primary print segment.

Apparel Decoration:
Apparel decorators print and decorate finished apparel blanks using screen printing, dye sublimation, direct-to-apparel, embroidery and occasionally cut-and-sew.

Commercial General:
Print Service Provider offering the following types applications: Advertising Inserts & Specialty, Business Forms, Directory/Database, Envelopes, Financial, Greeting Cards, Marketing Collateral and Pre-Printed Inserts.

Commercial – Publication:
Print Service Provider offering the following types applications: Books, Catalogs, Publications/Periodicals

Commercial - Transactional/Direct Mail:
Print Service Provider offering the following types applications: Annual Reports, Direct Mail and Transaction/Transpromo

Functional Printing (Industrial Applications or Printed Electronics):
Industrial applications and printed electronics manufacturers produce a wide range of items for use in a variety of market segments including consumer electronic devices, medical industry, and military defense. Product examples include touchscreen/interactive products, dials, gauges, membrane switches, control panels, biosensors, medical devices, solar cells, engravings, and other printed electronics. Functional printers manufacture items through print that are touchable, usable, interactive, and occasionally electronic as well.

Graphic (wide-format):
Print Service Provider offering the following types of applications: Banners, Blueprints & Technical Documents, Backlit Displays, Braille, Billboards, Building Wraps, Bus Shelters/Street Furniture, Decals, Environmental Signage, Event Signage and Tradeshow Graphics, Exterior Wall Graphics, Fabric Graphics, Fine Art, Floor Graphics, Interior Wall Graphics, Museum Graphics and Displays, Packaging Prototypes, Posters, Retail (including In-Store Displays, Point-of-Purchase & Point-of-Sale Signage), Sports Board Appliques (Surf Boards, Skis, Snowboards), Stage and theatrical graphics, Vehicle & Fleet Graphics, Wayfinding Signage, Window Graphics, Yard Signage, ADA Signage, Channel Letters, Digital Billboards, Electric Signs, Concrete Signs, Digital Signage, LED Signs, Neon Signs, Signs, Wood Signs

Graphic Installation:
Installers apply the graphics that printers create. They are the hands-on skill that make sure the graphics printers produce are seen – on vehicles, and in retail and commercial applications.

In-Plant:
Printing Facility in support of their organization that offering the following types applications: Advertising Inserts & Specialty, Annual Reports, Books, Business Forms, Catalogs, Direct Mail, Directory/Database, Envelopes, Financial, Greeting Cards, Marketing Collateral, Pre-Printed Inserts, Publications/Periodicals and Transaction/Transpromo

Packaging - Folding Carton:
Packaging Converter/Printer offering the following applications: Folding Carton

Packaging – Flexible:
Packaging Converter/Printer offering the following applications: Flexible

Packaging – Corrugated:
Packaging Converter/Printer offering the following applications: Corrugated

Packaging – Label:
Packaging Converter/Printer offering the following applications: Label