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Producers and retail brokers — have your say!

What makes a standout wholesale broker or MGA? Share your views on how your partners are performing and the qualities that matter most to you.

Now in its 10th annual 5-Star Wholesale Brokers & MGAs, Insurance Business America is calling on producers and retail brokers to help identify the top businesses in the wholesale distribution channel.

By taking part, you’ll ensure the industry shines a light on the priorities that matter most in the producer–wholesale relationship — and you’ll help recognize and celebrate the brokers and MGAs that truly excel.

Winners will be announced on the website in April.

The survey ends Friday, December 12.

For any questions or clarifications, you may contact aly.balatbat@keymedia.com

Note: Please make sure you don't take more than 5 minutes on a single page as the platform will refresh and you could possibly lose your progress in the survey.

Question Title

* 1. Please rate the importance of the following when choosing a wholesale broker/MGA where 1 = not important and 5 = very important

	1 (not important)	2	3	4	5 (very important)
Pricing	Pricing 1 (not important)	Pricing 2	Pricing 3	Pricing 4	Pricing 5 (very important)
Technical expertise and product knowledge	Technical expertise and product knowledge 1 (not important)	Technical expertise and product knowledge 2	Technical expertise and product knowledge 3	Technical expertise and product knowledge 4	Technical expertise and product knowledge 5 (very important)
Ability to place niche or emerging risks	Ability to place niche or emerging risks 1 (not important)	Ability to place niche or emerging risks 2	Ability to place niche or emerging risks 3	Ability to place niche or emerging risks 4	Ability to place niche or emerging risks 5 (very important)
Range of products	Range of products 1 (not important)	Range of products 2	Range of products 3	Range of products 4	Range of products 5 (very important)
Compensation (commission, bonuses, profit-share, etc.)	Compensation (commission, bonuses, profit-share, etc.) 1 (not important)	Compensation (commission, bonuses, profit-share, etc.) 2	Compensation (commission, bonuses, profit-share, etc.) 3	Compensation (commission, bonuses, profit-share, etc.) 4	Compensation (commission, bonuses, profit-share, etc.) 5 (very important)
Overall responsiveness	Overall responsiveness 1 (not important)	Overall responsiveness 2	Overall responsiveness 3	Overall responsiveness 4	Overall responsiveness 5 (very important)
Reputation	Reputation 1 (not important)	Reputation 2	Reputation 3	Reputation 4	Reputation 5 (very important)
Marketing support	Marketing support 1 (not important)	Marketing support 2	Marketing support 3	Marketing support 4	Marketing support 5 (very important)
Technology/automation	Technology/automation 1 (not important)	Technology/automation 2	Technology/automation 3	Technology/automation 4	Technology/automation 5 (very important)
Geographical reach	Geographical reach 1 (not important)	Geographical reach 2	Geographical reach 3	Geographical reach 4	Geographical reach 5 (very important)

Question Title

* 2. How are wholesale brokers/MGAs performing in these key areas? 1 = poor and 5 = excellent

	1 (poor)	2	3	4	5 (excellent)
Pricing	Pricing 1 (poor)	Pricing 2	Pricing 3	Pricing 4	Pricing 5 (excellent)
Technical expertise and product knowledge	Technical expertise and product knowledge 1 (poor)	Technical expertise and product knowledge 2	Technical expertise and product knowledge 3	Technical expertise and product knowledge 4	Technical expertise and product knowledge 5 (excellent)
Ability to place niche or emerging risks	Ability to place niche or emerging risks 1 (poor)	Ability to place niche or emerging risks 2	Ability to place niche or emerging risks 3	Ability to place niche or emerging risks 4	Ability to place niche or emerging risks 5 (excellent)
Range of products	Range of products 1 (poor)	Range of products 2	Range of products 3	Range of products 4	Range of products 5 (excellent)
Compensation (commission, bonuses, profit-share, etc.)	Compensation (commission, bonuses, profit-share, etc.) 1 (poor)	Compensation (commission, bonuses, profit-share, etc.) 2	Compensation (commission, bonuses, profit-share, etc.) 3	Compensation (commission, bonuses, profit-share, etc.) 4	Compensation (commission, bonuses, profit-share, etc.) 5 (excellent)
Overall responsiveness	Overall responsiveness 1 (poor)	Overall responsiveness 2	Overall responsiveness 3	Overall responsiveness 4	Overall responsiveness 5 (excellent)
Reputation	Reputation 1 (poor)	Reputation 2	Reputation 3	Reputation 4	Reputation 5 (excellent)
Marketing support	Marketing support 1 (poor)	Marketing support 2	Marketing support 3	Marketing support 4	Marketing support 5 (excellent)
Technology/automation	Technology/automation 1 (poor)	Technology/automation 2	Technology/automation 3	Technology/automation 4	Technology/automation 5 (excellent)
Geographical reach	Geographical reach 1 (poor)	Geographical reach 2	Geographical reach 3	Geographical reach 4	Geographical reach 5 (excellent)

Question Title

* 3. Approximately, how many times have you used a wholesale partner in the last 6 months?

Question Title

* 4. Why would you choose to reach out to a wholesale broker/MGA? Please select the top three reasons

For coverage or a market I don't have access to

Specialty coverage

Tailored placement for a complicated need

Industry expertise

Obtain competitive pricing

Market reach

Admin efficiency

Lower entry barriers

Other (please specify)

20% of survey complete.