2017 Content Planning Survey Question Title * 1. Name Question Title * 2. Email Question Title * 3. Company Question Title * 4. Company category Corporation Non-Profit Agency Publisher/Media Company Freelance/Consultant Other (please specify) Question Title * 5. Company size (Number of employees) 1 - 10 11 - 100 101 - 500 501 - 2,500 2,501 - 10,000 10,000+ Question Title * 6. Title Question Title * 7. What are your top 3 content planning challenges? (Select 3) Coming up with creative ideas Consistently running content planning meetings Gathering multiple teams together for planning sessions Developing a comprehensive content strategy Ensuring content ideas align with the content strategy Staying organized Other (please specify) Question Title * 8. On the whole, how effective would you rate your content planning? Extremely Effective Somewhat Effective Neutral/Not Sure Ineffective Extremely Ineffective Question Title * 9. What has been the most successful aspect of your content planning in the past year? Creating better, more impactful content Improved audience targeting Creating clearly defined objectives Better consistency in our content publishing frequency/schedule Improved collaboration and transparency across teams Transitioning from reactive to proactive in our content publishing Other (please specify) Question Title * 10. Which of the following best describes your content planning process and documentation? We do not follow a process We follow a very basic undocumented process We follow a basic documented process We follow an advanced documented process We follow an advanced documented process, which we also regularly update Question Title * 11. How far in advance do you plan your content? We do not plan in advance We plan just days or hours in advance of publishing We plan content within 1 week of publishing We plan content within 2 weeks of publishing We plan content within 1 month of publishing We plan several months in advance Question Title * 12. Which of the following team members are included in your content planning process? Senior management (CEO, CMO, COO, CCO) Management (VPs, Directors) Senior Production (Digital Marketing, Content Marketing and/or Social Media Management) Junior Production (Content Specialist, Social Media Specialist) Administrative Intern Question Title * 13. How often do you conduct content planning meetings? Daily Weekly Monthly Quarterly Yearly We do not have regular content planning meetings Question Title * 14. What sort of tools, software, or systems do you use to manage your content planning process? We do not use any tools whatsoever We use free offline tools, such as documents or spreadsheets We use free online tools, such as Google docs or sheets We use a paid online planning tool such as DivvyHQ, GatherContent, Kapost Question Title * 15. Roughly how much budget do you allocate for digital marketing technology tools every month? We do not have a budget Less than $100 $100 - $500 $500 - $1000 $1000 - $5000 More than $5000 Question Title * 16. Which of the following best describes your content team structure? (Select all that apply) A single-person team A dedicated in-house content team Multiple teams/departments produce content Freelancers Agency Other (please specify) Question Title * 17. How many professionals are involved in your content planning process? A: 1 B: 2-4 C: 5-7 D: 9-15 Other Question Title * 18. How effective is your team at developing content based on your content planning objectives? Objectives? We don’t have those. We sometimes meet our content planning objectives We meet most of our content planning objectives We meet all of our planning objectives Question Title * 19. What is your biggest barrier to content collaboration? We do not have a culture that supports it Software hinders us from collaborating We are too busy Lack of awareness between teams that touch content Other (please specify) Question Title * 20. What content marketing tactics do you plan on deploying this year? (Please select all that apply) Blog Articles Emails Webinars eBooks Infographics Video Content Influencer Driven Content Original Research/Surveys Whitepapers Newsletters Other (please specify) Question Title * 21. What volume of content do you create on a monthly basis? 1 - 10 pieces of content per month 10 - 25 pieces of content per month 25 - 50 pieces of content per month 50 - 100 pieces of content per month 100+ pieces of content per month Question Title * 22. Which metrics do you use to track the effectiveness of your content planning? (Select all that apply) We do not track any metrics related to content planning Consumption metrics (Google analytics pageviews, sessions, email opens, clicks, social media views, social media clicks) Engagement metrics (Google analytics time on page, pages per session, email opens, social shares, social comments) Conversion metrics (Google analytics goal completions, transactions, assisted conversions, email subscriptions, social conversion tracking) Content production volume (average blog posts per month, number of social posts per month, etc.) We measure our strategic alignment (number of pieces of content per month for a specific target audience) We benchmark our content against our competitors Question Title * 23. How much has your content planning changed based on historical performance metrics and data? Has not changed at all Has changed slightly Has changed significantly Has changed drastically Other Question Title * 24. Bonus: What has been your biggest content marketing success and why? (Answers may be used in the final report) Done
