1.Name

*2.Email(Required.)

*3.Company(Required.)

*4.Company category(Required.)

Corporation

Non-Profit

Agency

Publisher/Media Company

Freelance/Consultant

Other (please specify)

*5.Company size (Number of employees)(Required.)

1 - 10

11 - 100

101 - 500

501 - 2,500

2,501 - 10,000

10,000+

*6.Title(Required.)

7.What are your top 3 content planning challenges? (Select 3)

Coming up with creative ideas

Consistently running content planning meetings

Gathering multiple teams together for planning sessions

Developing a comprehensive content strategy

Ensuring content ideas align with the content strategy

Staying organized

Other (please specify)

8.On the whole, how effective would you rate your content planning?

Extremely Effective

Somewhat Effective

Neutral/Not Sure

Ineffective

Extremely Ineffective

9.What has been the most successful aspect of your content planning in the past year?

Creating better, more impactful content

Improved audience targeting

Creating clearly defined objectives

Better consistency in our content publishing frequency/schedule

Improved collaboration and transparency across teams

Transitioning from reactive to proactive in our content publishing

Other (please specify)

10.Which of the following best describes your content planning process and documentation?

We do not follow a process

We follow a very basic undocumented process

We follow a basic documented process

We follow an advanced documented process

We follow an advanced documented process, which we also regularly update

11.How far in advance do you plan your content?

We do not plan in advance

We plan just days or hours in advance of publishing

We plan content within 1 week of publishing

We plan content within 2 weeks of publishing

We plan content within 1 month of publishing

We plan several months in advance

12.Which of the following team members are included in your content planning process?

Senior management (CEO, CMO, COO, CCO)

Management (VPs, Directors)

Senior Production (Digital Marketing, Content Marketing and/or Social Media Management)

Junior Production (Content Specialist, Social Media Specialist)

Administrative

Intern

13.How often do you conduct content planning meetings?

Daily

Weekly

Monthly

Quarterly

Yearly

We do not have regular content planning meetings

14.What sort of tools, software, or systems do you use to manage your content planning process?

We do not use any tools whatsoever

We use free offline tools, such as documents or spreadsheets

We use free online tools, such as Google docs or sheets

We use a paid online planning tool such as DivvyHQ, GatherContent, Kapost

15.Roughly how much budget do you allocate for digital marketing technology tools every month?

We do not have a budget

Less than $100

$100 - $500

$500 - $1000

$1000 - $5000

More than $5000

16.Which of the following best describes your content team structure? (Select all that apply)

A single-person team

A dedicated in-house content team

Multiple teams/departments produce content

Freelancers

Agency

Other (please specify)

17.How many professionals are involved in your content planning process?

A: 1

B: 2-4

C: 5-7

D: 9-15

Other

18.How effective is your team at developing content based on your content planning objectives?

Objectives? We don’t have those.

We sometimes meet our content planning objectives

We meet most of our content planning objectives

We meet all of our planning objectives

19.What is your biggest barrier to content collaboration? 

We do not have a culture that supports it

Software hinders us from collaborating

We are too busy

Lack of awareness between teams that touch content

Other (please specify)

20.What content marketing tactics do you plan on deploying this year? (Please select all that apply)

Blog Articles

Emails

Webinars

eBooks

Infographics

Video Content

Influencer Driven Content

Original Research/Surveys

Whitepapers

Newsletters

Other (please specify)

21.What volume of content do you create on a monthly basis?

1 - 10 pieces of content per month

10 - 25 pieces of content per month

25 - 50 pieces of content per month

50 - 100 pieces of content per month

100+ pieces of content per month

22.Which metrics do you use to track the effectiveness of your content planning? (Select all that apply)

We do not track any metrics related to content planning

Consumption metrics (Google analytics pageviews, sessions, email opens, clicks, social media views, social media clicks)

Engagement metrics (Google analytics time on page, pages per session, email opens, social shares, social comments)

Conversion metrics (Google analytics goal completions, transactions, assisted conversions, email subscriptions, social conversion tracking)

Content production volume (average blog posts per month, number of social posts per month, etc.)

We measure our strategic alignment (number of pieces of content per month for a specific target audience)

We benchmark our content against our competitors

23.How much has your content planning changed based on historical performance metrics and data?

Has not changed at all

Has changed slightly

Has changed significantly

Has changed drastically

Other

24.Bonus: What has been your biggest content marketing success and why? (Answers may be used in the final report)