Status of Communications and Marketing Survey

This survey is designed to determine the primary messaging, communications, and marketing efforts in the marketplace in today’s business environment. Please take a moment to fill out this survey and be first to receive the important findings when this study is completed. All responses are strictly confidential and will be reported only in aggregate.

As a thank you for participating, at the end of the survey qualified participants will be entered in a drawing to win one of 5 free passes to BRAND United University. Please see contest rules for more information.

Question Title

* 1. What is your company’s annual revenue?

Under $1 million

$1 million - $10 million

$10 million - $25 million

$25 million - $50 million

$50 million - $100 million

More than $100 million

Question Title

* 2. What is your job function?

CEO

C-Suite, Non-CMO

CMO - VP of Marketing

Marketing Director

Brand Manager

Product Manager

Creative Director

Marketing Manager

Media Buyer

Marketing Assistant

Other (please specify)

Question Title

* 3. What’s your organization’s primary line of business?

Automotive

Computing Products/Consumer Electronics

Consumer Package Goods/Consumer Products

Creative Services/Agencies

Financial Services (Banking, Credit Cards, Investments)

Healthcare

Insurance

Manufacturer

Media/Entertainment

Nonprofit (Charities, Education, Associations)

Non-Financial Services

Pharmaceutical

Publishing

Real Estate

Retailer/Etailer

Software

Travel/Hospitality

Telecommunications

Other (please specify)

Question Title

* 4. How would you describe your organization’s primary business activity?

B2B

B2C

Both B2B and B2C

Question Title

* 5. Please indicate how your company has changed its approach in the following areas as a result of the pandemic:

	Increased	Stayed the Same	Decreased	Don't Know
Number of channels used to communicate with customers	Number of channels used to communicate with customers Increased	Number of channels used to communicate with customers Stayed the Same	Number of channels used to communicate with customers Decreased	Number of channels used to communicate with customers Don't Know
Frequency of marketing communications	Frequency of marketing communications Increased	Frequency of marketing communications Stayed the Same	Frequency of marketing communications Decreased	Frequency of marketing communications Don't Know
Staffing levels	Staffing levels Increased	Staffing levels Stayed the Same	Staffing levels Decreased	Staffing levels Don't Know
Spending on marketing technology	Spending on marketing technology Increased	Spending on marketing technology Stayed the Same	Spending on marketing technology Decreased	Spending on marketing technology Don't Know
Spending on marketing campaigns	Spending on marketing campaigns Increased	Spending on marketing campaigns Stayed the Same	Spending on marketing campaigns Decreased	Spending on marketing campaigns Don't Know