Humans, Machines and Marketing

This global, industry-wide study brings together perspectives from marketers, agencies, and platforms to assess the quality, availability, and future readiness of marketing talent in a rapidly evolving, AI-driven landscape. It explores current capability gaps, shifting skill needs, and where human expertise continues to create value alongside automation.

We also examine how well organisations are set up to attract, develop, and retain the talent they need today. The results will help leaders benchmark talent health and make more informed decisions on skills, workforce planning, and investment.

Thank you for contributing to this anonymous survey. All respondents will receive early access to the findings.

All responses will remain confidential. Name and company details are collected only to track response counts and aggregated ad spend.