A BizTechReports/Mindshare Capture Consulting Study

Thank you for agreeing to participate in this opinion poll survey of senior marketing executives on the current state of thought leadership in today's go-to-market strategies.  This is an anonymous survey.  In exchange for taking five minutes to answer the questions below you will receive an executive summary of the results, providing you with insights into how peers in your industry are applying thought leadership in their organizations.  If you have any questions about this project, please do not hesitate to reach out to me personally: Bryan Reksten, Business Development Director and Head of Industry Relations, Mindshare Capture Consulting at bryan@mindsharecapture.com, or by phone at  888-705-8815 x 1.

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* 1. My organization does business in the following industry or industries (Check all that apply)

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* 2. I perform the following marketing function or functions for my organization (Select all that apply).

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* 3. My title/Level is:

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* 4. The size of my organization is:

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* 5. Thought leadership is an important factor in achieving marketing/sales success in my industry?

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* 6. On a scale of 1 (not important) to 5 (critically important) Rank the importance of Thought leadership in your industry for:

  Not Important Low Importance Important Very Important Critically Important
Generating Awareness
Audience Engagement
Lead Nurturing
Sales Enablement

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* 7. Thought leadership is a strategic part of my organization's go-to-market plan.

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* 8. My organization uses the following deliverables to elevate our thought leadership position.

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* 9. Thought leadership is more important to our organization THIS YEAR than it was LAST YEAR.

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* 10. We expect that thought leadership will be more important to our organization NEXT YEAR compared to THIS YEAR.

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* 11. My organization invested more in thought leadership initiatives LAST YEAR compared to THIS YEAR.

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* 12. My organization plans to invest more in thought leadership initiatives NEXT YEAR compared to THIS year.

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* 13. My organization has the talent and skills in place to address our thought leadership requirements

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* 14. My organization uses external resources/services to address our thought leadership requirements.

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* 15. My organization has the following cadence for publishing and distributing thought leadership content.

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* 16. My organization has integrated its thought leadership initiatives with its content marketing strategy.

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* 17. Thought Leaders at my organization can best be described as...

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* 18. OPTIONAL: I would like to receive an executive summary of the survey results...send an executive summary to the following email address

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* 19. OPTIONAL: I am interested in being interviewed for a case study or to offer commentary on marketing trends in my industry.

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