Raise awareness of Perth Hills as a tourism destination with tourism agencies, Perth Hills communities and Councils, and target visitor markets. The region should be one of the 5 'Must Do' day trips while in Perth.
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Grow positive perceptions of Perth Hills and its communities as a place to live, work, invest in, and visit.
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Build economic benefits from increased visitation and expenditure.
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Improved return on investment from marketing activity.
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