2018 Content Planning Survey

Successfully planning marketing content is a struggle marketers have faced for years. One way to jumpstart content planning effectiveness is to leverage insights from other marketers and learn from their challenges and successes. We invite you to take part in sharing your own experiences and together with other marketers, we can all raise the bar on our content planning.

This short survey will cover everything from content challenges to team structure and tactics. As gratitude, we’ll give you early access to the results. Thank you in advance for taking the time to share your insights!

What are your top content planning challenges? (Select up to three)

Coming up with creative ideas

Consistently running content planning meetings

Gathering multiple teams together for planning sessions

Developing a comprehensive content strategy

Ensuring content ideas align with the content strategy

Staying organized

Other (please specify)

On the whole, how effective would you rate your content planning?

What has been the most successful aspect of your content planning in the past year?

Creating better, more impactful content

Getting more organized

Improving audience targeting

Adjusting the amount of content we produce

Creating clearly defined objectives

Improved collaboration and transparency across teams

Transitioning from reactive to proactive in our content publishing

Other (please specify)

Which of the following best describes your content planning process and documentation?

We do not follow a consistent process

We follow a basic undocumented process

We follow a basic documented process

We follow an advanced documented process

We follow an advanced documented process, which we also regularly update

Which best describes your usage of calendars for content planning?

We do not use a calendar for content planning

We use a calendar to track launch/publish dates

We use a calendar to track production milestones and publish dates

We use a calendar to manage all milestones (campaigns, production and publish dates)

How far in advance do you plan your content?

We do not plan in advance

We plan just days or hours in advance of publishing

We plan content within 1 week of publishing

We plan content within 2 weeks of publishing

We plan content within 1 month of publishing

We plan content 1-2 months in advance

We plan several months in advance

What sort of tools, software, or systems do you use to manage your content planning process?

We do not use any tools whatsoever

We use free offline tools, such as whiteboards or spreadsheets

We use free online tools, such as Google Docs or Sheets

We use a paid online planning tool such as DivvyHQ, Kapost or CoSchedule

75%

2018 Content Planning Survey

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