WFA research has found that brands are still at early stages of their generative AI journeys, either still defining strategies and objectives (34%) or in pilot phase (39%), with only 24% having rolled out a number of initiatives.

In order to support brands on this journey, this 8 minute survey aims to drive a better understanding of how brands are governing generative AI, the practices and policies they are putting in place, and how they're working with partners.

All answers will remain entirely anonymous and confidential. Answers will be aggregated into a final report and shared with all those who contributed.

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* Name and surname

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* Company name

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* Which of the following best defines your function?