Welcome

Every company needs to change in order to thrive. But not all change is created equal. It is critical to identify whether your context calls for a change in magnitude, activity or direction.

Based on the breakthrough approach featured in multiple MIT Sloan Management Review articles, this assessment generates the insight you need to plan your next move with confidence.

This self assessment takes around 8 minutes to complete and we’ll send you a free personalized report within 72 hours.

There are 36 questions in total. This may sound daunting - but the majority use the same rating scale so you will find that you are able to move through the self assessment both thoughtfully and swiftly.

Let’s get started.

 

Question Title

* 1. Our products and services are highly valued by an attractive and expanding audience

Question Title

* 2. Our market is expanding by at least 10% annually

Question Title

* 3. Customers associate us with positive attributes that go beyond just quality and reliability

Question Title

* 4. Over 90% of our customer reviews are positive and over 60% of customers actively recommend us to others

Question Title

* 5. The financial return on additional investments in our core business is high

Question Title

* 6. Our strategy is based on differentiation rather than cost leadership

Question Title

* 7. We find it easy to attract the talent that we need

Question Title

* 8. We possess valuable intangibles in the form of strong customer relationships, recognized brand names and market intelligence

Question Title

* 9. The companies that supply to us and/or distribute our products and services would say that we treat them as valued business partners

Question Title

* 10. The communities in which we operate would say that we are a positive influence

Question Title

* 11. We are viewed as a company that always keeps its commitments and upholds high standards of environmental, social and governance behavior

Question Title

* 12. The statement that our customers are most likely to say about us is (choose one):

Question Title

* 13. What are the changes that will have the greatest impact on your business over the next three years?  Please list up to three things and describe how they represent a threat or an opportunity.

Question Title

* 14. Few competitors can match what we offer

Question Title

* 15. Our market share has been increasing over the past three years

Question Title

* 16. Our level of employee engagement is in the top quartile of our industry

Question Title

* 17. We have a high level of perceived uniqueness relative to competitors; and/or our NPS (Net Promoter Score) is in the top quartile for our industry

Question Title

* 18. We enjoy a price premium, higher growth rates and/or higher margins than our competitors

Question Title

* 19. We are more efficient than our competitors in terms of our operations and/or our supply chain

Question Title

* 20. We have significant intangibles in the form of our loyal workforce, effective processes and a strong corporate culture

Question Title

* 21. We are regarded as one of the best companies in our industry to do business with as a supplier or distributor

Question Title

* 22. Local communities would be supportive of us establishing operations in their neighborhoods

Question Title

* 23. We are viewed as a more ethical and socially responsible company than our competitors or potential substitutes

Question Title

* 24. Please rank order the factors why customers would be most likely to switch from you to an alternative provider (where 1 = most likely reason)

Question Title

* 25. What are the top three alternatives to/substitutes for your current offerings?

Question Title

* 26. What unique value do you offer that others cannot match?

Question Title

* 27. We are good at generating and implementing promising new ideas

Question Title

* 28. We are viewed as being more innovative than our competitors

Question Title

* 29. Our company has purposeful and effective leadership

Question Title

* 30. Our company is better managed than our competitors

Question Title

* 31. In what industry does your company operate?

Question Title

* 32. What is the name of your company and in which country are you headquartered?

Question Title

* 33. Which country represents the largest market for your products/services?

Question Title

* 34. How many people does your company employ?

Question Title

* 35. In answering these questions and when planning your strategy, which of the following stakeholders perspectives did you actively consider? (please check all that apply)

Question Title

* 36. To receive your personalized report based on your responses, please provide your name and work email address. We aim to respond within 72 hours.

( Privacy & Cookie Notice
0 of 36 answered
 

T