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Every company needs to change in order to thrive. But not all change is created equal. It is critical to identify whether your context calls for a change in magnitude, activity or direction.

Based on the breakthrough approach featured in multiple MIT Sloan Management Review articles, this assessment generates the insight you need to plan your next move with confidence.

The median time to complete this self assessment takes is 12 minutes. We will send you a free personalized report within 72 hours.

There are 36 questions in total. This may sound daunting - but the majority use the same rating scale so you will find that you are able to move through the self assessment both thoughtfully and swiftly.

Let’s get started.

 

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* 1. Our products and services are highly valued by an attractive and expanding audience

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* 2. Our market is expanding by at least 10% annually

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* 3. Customers associate us with positive attributes that go beyond just quality and reliability

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* 4. Over 90% of our customer reviews are positive and over 60% of customers actively recommend us to others

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* 5. The financial return on additional investments in our core business is high

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* 6. Our strategy is based on differentiation rather than cost leadership

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* 7. We find it easy to attract the talent that we need

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* 8. We possess valuable intangibles in the form of strong customer relationships, recognized brand names and market intelligence

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* 9. The companies that supply to us and/or distribute our products and services would say that we treat them as valued business partners

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* 10. The communities in which we operate would say that we are a positive influence

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* 11. We are viewed as a company that always keeps its commitments and upholds high standards of environmental, social and governance behavior

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* 12. The statement that our customers are most likely to say about us is (choose one):

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* 13. What are the changes that will have the greatest impact on your business over the next three years?  Please list up to three things and describe how they represent a threat or an opportunity.

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* 14. Few competitors can match what we offer

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* 15. Our market share has been increasing over the past three years

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* 16. Our level of employee engagement is in the top quartile of our industry

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* 17. We have a high level of perceived uniqueness relative to competitors; and/or our NPS (Net Promoter Score) is in the top quartile for our industry

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* 18. We enjoy a price premium, higher growth rates and/or higher margins than our competitors

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* 19. We are more efficient than our competitors in terms of our operations and/or our supply chain

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* 20. We have significant intangibles in the form of our loyal workforce, effective processes and a strong corporate culture

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* 21. We are regarded as one of the best companies in our industry to do business with as a supplier or distributor

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* 22. Local communities would be supportive of us establishing operations in their neighborhoods

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* 23. We are viewed as a more ethical and socially responsible company than our competitors or potential substitutes

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* 24. Please rank order the factors why customers would be most likely to switch from you to an alternative provider (where 1 = most likely reason)

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* 25. What are the top three alternatives to/substitutes for your current offerings?

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* 26. What unique value do you offer that others cannot match?

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* 27. We are good at generating and implementing promising new ideas

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* 28. We are viewed as being more innovative than our competitors

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* 29. Our company has purposeful and effective leadership

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* 30. Our company is better managed than our competitors

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* 31. In what industry does your company operate?

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* 32. What is the name of your company and in which country are you headquartered?

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* 33. Which country represents the largest market for your products/services?

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* 34. How many people does your company employ?

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* 35. In answering these questions and when planning your strategy, which of the following stakeholders perspectives did you actively consider? (please check all that apply)

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* 36. To receive your personalized report based on your responses, please provide your name and work email address. We aim to respond within 72 hours.

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