All publishers face steep competition for the user’s attention, and an urgent need to build stronger relationships with audiences. Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of, first-party data to drive personalization, along with harmonization of the user experience across all channels. This survey seeks to answer the questions: how are publishers deploying first-party data to drive personalization and providing unified cross-channel experiences – and what tools do they need to succeed today?

Question Title

* 1. First, tell us about yourself. Which best describes your organization?

7% of survey complete.