As AI adoption in marketing accelerates, sustainability remains an often-overlooked dimension. But brands are facing a potential paradox: while AI (e.g. generative, agentic) offers opportunities for more sustainable innovation (e.g more efficient product development, use of more sustainable raw materials), it simultaneously introduces potential new environmental costs (e.g. energy-intensive content creation).
This short survey seeks to understand how brands are approaching this emerging issue, the opportunities and challenges they see and how they are responding.
It should take no longer than 12 minutes to complete. All answers will remain anonymous and will be aggregated in a final report, sent out to all those who contributed. Please don’t share any commercially confidential information.
Please only answer this survey if you are a client-side brand representative.
