Introduction

Over the years, St Valentine’s day has become a red letter day in the marketing calendar every February.

Campaign India plans to use this as an occasion to focus on Client–Agency relationships, through a research study among senior leaders of top clients and agencies.

The study conducted in association with Business Relationship Management firm, Aprais, will evaluate the strengths and weaknesses in client-agency relationships and throw light on best practices that help clients and agencies live happily ever after.

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