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* 1. Listed below are a number of research-related techniques, tools, and activities. For each one listed, please indicate your credit union's current use or anticipated future use of that type of research. (Please check one box in each row.)

 
Currently use 		Plan to begin using
in the next two years 		No plans to use
during the next two years
Don't know
Member survey(s) measuring your members' satisfaction, loyalty, share of wallet, etc.
Survey(s) of your non-members (potential members in your field of membership)
Point-of-transaction surveys at various touch points - after members call the service center, use mobile banking, etc.
Employee satisfaction/engagement survey(s)
Customer Journey Mapping
Human-Centered Design
Social media content analysis tools
Operational-efficiencies benchmarking
"Ease-of-use"/"Member Effort" studies of two or more of your credit union's service delivery channels
Consumer/population/household data based on ZIP Codes or other geographic data
Consumer data not specific to your members or non-members (consumer behaviors by age groups, income groups, etc.)
Dashboard(s) with which you can manipulate data online to segment specific groups you are interested in

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* 2. Does your credit union plan to conduct a Member Survey with an outside research provider/vendor during the next two years?

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* 3. CUNA Research is developing a Member Survey with the following parameters:
   1) Online survey with members invited to participate via e-mail exclusively 
   2) Pre-designed questionnaire consisting of the most popular questions: satisfaction, image, loyalty, service use, etc. 
   3) Survey results provided in a PowerPoint with graphs that include CUNA's benchmark comparisons and a list of 
        recommendations, along with data tables
   4) Priced less than $9,000

How likely is it that you would consider using CUNA Research to conduct a Member Survey like the one described sometime during the next two years?

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* 4. Listed below are several research providers, many of which serve credit unions and/or other CU-industry entities.
For each provider listed, please indicate your perceptions of that organization with respect to its abilities to provide valuable, actionable research products and services at a reasonable price. If you have not heard of any particular provider, please check the box in the first column.

 

Have NOT
heard of this
research provider 		Perception of its
research products/
services is...

Very favorable

 
Somewhat
favorable

 
Not very
favorable

 
Not at all
favorable 		Have heard of
this provider, but
not familiar enough
to evaluate its
products/services
CUNA Research
Culture Amp
Informa Research
MaritzCX Research
Member Loyalty Group
Member Research
Raddon Financial Group
Readex Research
Tiny Pulse
Workplace Dynamics

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* 5. What type(s) of research information and/or research-related services would you use, or want to use, to help your credit union grow, improve its market shares, and persuade more members to use your products?

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* 6. Does your credit union have its own in-house survey research department?

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* 7. What is your credit union's asset size?

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* 8. Please estimate the total number of e-mail addresses you have for your credit union's members.

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* 9. What is your title or function at the credit union?

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