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Dairy Processors - Northeast

Our research and communications firm, The Good People Research Company, is working with the Northeast Dairy Business Innovation Center (NE-DBIC) to develop case studies and a marketing toolkit that will help small- to medium-sized cow, goat, and sheep dairy businesses enhance their ability to brand and market their products. 

As part of this project, we want to hear how businesses such as yours are currently marketing their dairy products. Your responses to this survey will help us develop a baseline understanding of the variety of ways that dairy processors approach marketing, help identify candidates for our case studies, and provide valuable information for the marketing toolkit you'll be able to use when done.

The survey should take no longer than 10 minutes to complete. Nothing you provide will be used for any other purpose but to help us understand better how dairy businesses in the northeast are currently branding and marketing products. Your individual responses will not be shared with any individual outside of the research firm and will only be shared outside of the firm along with all others in aggregate form.

If it seems like your business would be a good candidate for one of our case studies, we would like to be able to contact you to see if you are interested in helping us feature you.

As a thank you for your time and participation, if you complete the contact information at the close of the survey, we will send you the results of this survey so you can see what other processors are doing with their marketing and branding.

Thank you again for your help with this research. 
1.Which of the following products do you sell to the public under your company's brand (select all that apply)?
2.Do you consider your dairy processing business to be a "family-owned" business?
3.Which of the following best describes the size of your dairy processing business?
4.Which of the following, if any, agritourism activities do you participate in?
5.Which of the following are ways in which you sell your products? (Select all that apply.)
6.Which of the following do you use to promote your farm/company? (Select all that apply)
7.Briefly, how do you decide if your marketing is successful or not? What methods, measures or perceptions do you use? If you can't think of any at the moment, type "don't know." If you don't measure your marketing success at all, type "none."
8.Approximately how many Facebook followers does your company have as of today?
9.Approximately how many visitors have "checked in" to your company Facebook page as of today?
10.Approximately how many company Instagram followers do you have as of today?
11.On a scale of 1-10, with "1" being "None at all" and "10" being "A significant amount," how would you rate the level of thought you have put into the logo you've chosen to represent your company?
12.On a scale of 1-10, with "1" being "None at all" and "10" being "A significant amount," how would you rate the level of thought you have put into the way you tell the story about your company?
13.On a scale of 1-10, with "1" being "None at all" and "10" being "A significant amount," how would you rate the level of thought you have put into how you promote your company to the public (e.g., advertising, social media, events)?
14.On a scale of 1-10, with "1" being "None at all" and "10" being "A significant amount," how would you rate the level of success you have had with the current way you're marketing your farm/company?
15.If you could have one word pop into the head of the public when they think about your brand, what would that one word be?
16.How would you describe your main goals for your company over the next five years?
17.Which of the following, if any, do you use in the logo that represents your company?
18.Which, if any, of the following words describe your logo? (Select all that apply).
19.Which of the following concepts, if any, do you intentionally try to convey in your marketing?
20.How many people in your company are primarily dedicated (mostly full-time) to marketing?
21.Which of the following do you manage on your own within your company and which do you use an outside professional for?
We do ourselves
Use a professional
N/A - don't do at all
Logo Design
Website Design
Website upkeep/maintenance
Packaging Design
Social media posts/campaigns
Advertising
Booths at food shows
Booths at farmers markets
Search Engine Optimization (SEO)
22.Could you describe your approach to marketing and branding in some detail? What specific types of activities do you engage in to market your products and create a brand for your company? (If possible, outline your marketing plan.)
23.What is the name of your dairy company?
24.What is your name?
25.What is your role at the dairy company?
26.Do you want to receive the results of this survey?
Current Progress,
0 of 28 answered
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