Inside Hospitality Decisions for the Built Environment: Behind ThinkLab’s Private Research

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* 1. Please provide your contact information

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* 2. ThinkLab’s hospitality research found that decision-making pain has shifted most significantly to which project phase, and what is the primary reason for this shift?

Construction, due to labor shortages and material delays

Installation, due to coordination challenges across trades

Early planning, due to increased stakeholders, cost pressure, and risk aversion

Project closeout, due to warranty and operational concerns

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* 3. Why have decision-making committees grown larger on hospitality projects, according to research participants?

Organizations want more creative input

Brands are prioritizing consensus over speed

Individuals are increasingly hesitant to own decisions post-pandemic

Clients prefer third-party validation for all decisions

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* 4. Which combination of pressures most directly contributes to burnout among hospitality project teams?

Reduced staffing paired with lower expectations

Faster timelines, tighter budgets, and the same or higher expectations

Increased automation and fewer meetings

Expanded training programs and mentoring requirements

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* 5. How is AI most effectively being positioned within hospitality workflows, based on ThinkLab’s findings?

As a tool to replace early-stage design thinking

As a creative driver for concept development

As a support tool to reduce administrative and repetitive tasks

As a replacement for junior-level staff roles

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* 6. What talent-related challenge is most impacting hospitality project delivery today?

An oversupply of senior leaders

Limited access to advanced design technology

Skill and experience gaps combined with limited mentoring opportunities

Decreased interest in hospitality-focused projects

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