Welcome to Our Survey

As part of our research for our NAIS workshop we very much appreciate your help in exploring
the role of marketing research in independent schools. Following is a short
survey that is designed to uncover Heads of Schools perceptions' of the value of marketing research; its role in
correctly positioning a school’s brand in the market; its role in revealing a school’s reputation with prospective
families; and the value of third party objectivity in the process.

The research findings will be presented at our San Francisco Workshop and will be part of a larger white
paper, which we will send to you, and will be available to the entire NAIS community after the conference.

Note that all information will be held strictly confidential.  We will never disclose your school name or details that could identify your school in our presentation of findings.

Please click next to begin our short survey.

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