2026 Housing Forecast Survey: Fortunes or Fears?

Thanks for your interest in our survey! It should take you less than five (5) minutes to complete, and you can enter to win one of three, $100 AMEX gift cards upon submitting your survey (only one survey per person, please!).

Your responses will be kept confidential and only reported in the aggregate.

We will report the results in the November/December 2025 issue of Pro Builder magazine and on probuilder.com.

Please direct any questions, issues, or comments to rbinsacca@endeavor.com. Thanks again!

Question Title

* 1. Please indicate your company’s primary business? (select one)

Production home builder for first-time buyers

Luxury production home builder

Built-to-rent single-family home builder

Multifamily home builder

Land/Community Developer

Residential architecture/design firm

HUD-code/manufactured home manufacturer

Specialty trade contractor

Production home builder for move-up/move down buyers

Custom home builder

Modular or other factory-built home provider

Diversified builder/remodeler

Other (please specify)

Question Title

* 2. In which state(s) does your firm do most of its work (67% or more)? (check all that apply)

Connecticut

Maine

Massachusetts

New Hampshire

Rhode Island

Vermont

New Jersey

New York

Pennsylvania

Delaware

District of Columbia

Florida

Georgia

Maryland

North Carolina

South Carolina

Virginia

West Virginia

Arkansas

Louisiana

Oklahoma

Texas

Illinois

Indiana

Michigan

Ohio

Wisconsin

Iowa

Kansas

Minnesota

Missouri

Nebraska

North Dakota

South Dakota

Arizona

Colorado

Idaho

Montana

Nevada

New Mexico

Utah

Wyoming

Alaska

California

Hawai'i

Oregon

Washington

Question Title

* 3. How many full-time employees do you have across your organization? (select one)

Fewer than 5

6-20

21-50

51-100

101-500

More than 500

Question Title

* 4. In 2025, approximately how many homes is your company projected to sell or complete (or design if you are an architect/designer)? (select one)

1-5 homes

6-25 homes

26-50 homes

101-500 homes

501-1,000 homes

More than 1,000 homes

Question Title

* 5. Based on projected 2025 home sales/completions, how many homes are you forecasting to sell/complete in 2026? (select one)

Same number of homes

1 to 10 more homes

11-50 more homes

51-200 more homes

201-500 more homes

500+ more homes

1 to 10 fewer homes

11 to 50 fewer homes

51 to 200 fewer homes

201-500 fewer homes

500+ fewer homes

Question Title

* 6. What is your revenue forecast from home building operations (sales and rentals) for 2026 compared to 2025? (select one)

Up 1-3%

Up 4-7%

Up 8-10%

Up more than 10%

No change

Down 1-3%

Down 4-7%

Down 8-10%

Down more than 10%

Question Title

* 7. How has your revenue changed in 2025 compared to last year (2024)? (select one)

Increased

Decreased

About the Same

Question Title

* 8. How would you rate the overall health of your company today? (select one)

Very good

Good

Average

Weak

Very Weak

Question Title

* 9. What is your general sentiment of the home building industry in your local market(s) heading into 2026? (select one)

Very optimistic

Somewhat optimistic

Neither optimistic no pessimistic

Somewhat pessimistic

Very pessimistic

Question Title

* 10. What do you anticipate will be your three (3) biggest business challenges in 2026? (select up to three)

Local permit fees and taxes

Overall economy

Marketing: finding qualified buyers and prospects

Government regulations (all levels)

Business banking: securing AD+C financing

Competition from other new home builders

Mortgage banking: getting customers qualified

Higher labor costs

Competition from rental homes (all types)

Low appraisals

Finding/entitling land

Supply chain delays

Competition from resale homes (all types)

Finding qualified employees/subcontractors

Interest rates

Home price appreciation

Higher materials costs

Other (please specify)

Question Title

* 11. What are the three (3) biggest growth opportunities for your business in 2026? (select up to three)

Artificial intelligence technologies

Build-to-rent single family

New product technologies

Increasing profit margins

Grow remodeling business

Move-up buyers

Move-down buyers

Recession-proof upscale clients

Smaller homes

Modular or off-site construction methods

Diversification (all types)

First-time buyers/starter homes

Initiate a remodeling business

New sales + marketing technologies

Light commercial projects

Energy-efficient/high performance homes

Narrower focus on specific type of project or clientele

Other (please specify)

Question Title

* 12. Are you planning to purchase land in 2026? (select one)

Yes

Not sure

Question Title

* 13. If you answered "Yes" to the previous question, where do you anticipate purchasing land? (select all that apply)

Urban Infill

Close-in suburbs

Suburbs

Exurbs

Rural

Other (please specify)

Question Title

* 14. How would you rate this year (2025) as a business year for your company? (select one

Excellent

Very Good

Good

Mediocre

Poor

Question Title

* 15. What do you expect to rate 2026 as a business year for your company? (select one)

Excellent

Very Good

Good

Mediocre

Poor

Question Title

* 16. How competitive are the geographic markets where your company operates today? (select one)

Intensely Competitive

Very Competitive

Somewhat Competitive

Not Very Competitive

Not at All Competitive

Question Title

* 17. In 2026, do you anticipate materials prices going up, down, or staying the same? (select one)

Going up

Going down

No change

Question Title

* 18. In 2026, do you anticipate bid prices going up, down, or staying the same? (select one)

Going up

Going down

No change