This Step
The Customer Understanding Checklist checks that you have fully understood your customers and what they want. The Checklist scores your understanding of: 
  • Who the customer is 
  • What the customer needs 
  • Which products & services will meet the customer's needs 
The Checklist will take between 5 mins and 10 mins to complete.

Why It Is Important 
Identifying this early on means that all of your business planning will have a laser-like focus on your customer – ultimately meaning that you need less time and money to get your business started.  

How It Works 
Once you have completed the Yes / No questions, the Tool will give you a score that lets you know whether you are ready to move onto the Connect stage. 

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Before You Start
The Customer Understanding Checklist is designed to be completed at the end of the 'Target' stage - the second part of our approach to help you move from dreaming to launching your own business faster and easier.  The Checklist assumes that you have already completed: 
  • Dream Starter – explores your business idea 
  • Customer Value Proposition Explorer tool – defines who your product is for, what they value and what they need
The Journey 
The 'Target' stage is the second of five stages to help you move from dreaming to launching your own business.

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Support is available 
We exist to help micro and small businesses flourish. If you need help using this tool or with what happens next, just shout out. 

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* 1. Before we get started, let's do some introductions. Hi, we are Ignitzee.

What's your business name?
We know that coming up with your business name is the hardest part. If you aren't ready just yet to share your name with the world, just pop your name here. It means that our boffins will be able to find your information to help you in the future.

20% of survey complete.