How does this work?

This Step 
The 'Dream Starter' helps you explore your business idea and what you already have available to you. It asks you a series of questions to shape your thinking about: 
  • what your business might do 
  • who your business might target 
  • what you might offer 
It will take between 15 mins and 30 mins, depending on how much self-reflection you are ready for. 

Why It Is Important 
Coming up with business great ideas is easy. Coming up with great ideas that people are willing to pay for is often much harder. This Tool helps you brainstorm ideas to see what might work. The idea is to just get started - the detail will come in the next stage! 

How It Works 

The first five pages of the tool explores your business idea asking 26 questions spread across 5 pages. It then summarises the most important things - the customer, the product and the investment. This will form the basis of more detailed planning during the Target stage.  

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The Journey 
'Dream' is the first of five stages to help you move from dreaming to launching your own business faster and easier.

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Support is available 
We exist to help micro and small businesses flourish. If you need help with using this tool or what happens next, just shout out. 

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* 1. Before we get started, let's do some introductions. Hi, we are Ignitzee.

What's your business name?
We know that coming up with your business name is the hardest part. If you aren't ready just yet to share your name with the world, just pop your name here. It means that our boffins will be able to find your information to help you in the future.

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