Buying goods and services

Silver Travel Advisor has teamed up with Accord Marketing to find out more about you and your experience of purchasing products and services and what encourages you to buy. 

We would really value your help in identifying what you are looking for from a provider, whether it be excellent customer service, good value for money, personal recommendation, or helpful sales people.
We understand that many people are unwilling to divulge any personal information, so we can assure you that this survey is completely anonymous.
As a thank you for taking part in the survey you will have the chance to win one of 5 lots of £50 worth of John Lewis vouchers.  It will only take a few minutes for you to complete. 

Should you have any questions please contact the team at

* 1. Which age group are you currently in?

* 2. Which region do you live in?

* 3. What is your relationship status?

* 4. What is your employment status?

* 5. Do you have children?

* 6. If yes to question 5, do any of your children still live at home?

* 7. Do you have grandchildren?

* 8. If yes to question 6, how many grandchildren do you have?

* 9. Which daily newspapers do you read?

* 10. Which radio stations do you listen to?

* 11. What TV channels do you watch?

* 12. Which social media channels do you use. Please rate your usage on a scale from 1-5 (1 being seldom, and 5 being frequent use)

  1 2 3 4 5 N/A

* 13. What do you use social media for? (Please tick as many as applicable)

* 14. Do you own a smart phone?

* 15. How much time do you spend using the internet during a typical day (in hours)?

* 16. Thinking about a product you bought recently, what initially inspired your interest?

* 17. Thinking about that same product, how did you research your options before deciding on a purchase?

* 18. How long did you spend researching which product to choose before purchasing?

* 19. When you were ready to buy the product, how did you make your purchase?

* 20. If you bought online, did you use:

* 21. What would encourage you to respond to an advertisement? (Please tick as many boxes as apply)

* 22. What would encourage you to buy a product or service? Please rate from 1-5 (1 being the least likely to encourage you, and 5 being the most likely)

  1 2 3 4 5
Special offers/discounted prices
Good value for money
Previous experience
Helpful salesperson
Personal recommendation
Brand reputation
To try something new

* 23. What would prevent you from buying a product or service? Please rate from 1-5 (with 1 being the most likely, and 5 being the least likely)

  1 2 3 4 5
Previous experience
Poor customer service
The pricing
Listening to others
Pushy salesperson
Poor value for money

* 24. If you were to recommend a product, would you do so using?

* 25. If you buy from the same company regularly, would your main reason be: (please rate from 1-5, with 1 being the least likely to buy from the same company regularly, and 5 being the most likely)

  1 2 3 4 5
Excellent customer service
Trust and confidence in the company
Product quality
Price/discounted offers
Home delivery