How does this work?

This Step 
The Strategy Explorer Tool focuses on how you will compete against others in the big, cut-throat business world. It tests that your business model will continue to make money over time. The Tool walks through the broader opportunity and industry before looking at how you will get the most value out of your business idea. 

The Tool will take approximately 15-20 mins to complete.

Why It Is Important 
The Explorer Tool sharpens your thinking about how to position your business based on what is happening today, what might happen in the future and what your competitors are doing so that you continue to make money over time. A common reaction to starting a new business is to offer low prices. This might get you new customers in the short-term, but it can make it difficult to keep them and stay profitable in the long-term. 

How It Works 
The Tool summarises the most important strategy tools that you would learn in an MBA into a series of easy-to-understand questions. The summary provided at the end will give you the basis of the background section of a great business plan.

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Before You Start 
We recommend that you have completed your:
  • Business Model on a Page - describes how the different parts of your business fit together - the problem that your business idea solves, who you serve, how you will meet the needs of your customers and how you will make money
  • Business Feasibility Checklist - confirms that your business idea will make money 'on paper'

The Journey  
'Focus' is the fourth of five stages to help you move from dreaming to launching your own business faster and easier.  

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Support is available 
We exist to help micro and small businesses flourish. If you need help with using this tool or what happens next, just shout out. 

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* 1. Before we get started, let's do some introductions. Hi, we are Ignitzee. 

What's your business name? 

We know that coming up with your business name is the hardest part. If you aren't ready just yet to share your name with the world, just pop your name here. It means that our boffins will be able to find your information to help you in the future. 

17% of survey complete.